Optimal markdown policy of perishable food under the consumer price fairness perception

International Journal of Production Research

Volumn 54, Issue 19, 2016, Pages 5811-5828

  Wang, Xiaohuan ^a   Fan, Zhi Ping ^a,b   Liu, Zheng ^a  

^a NORTHEASTERN UNIVERSITY   (China)

^b STATE KEY LABORATORY OF SYNTHETICAL AUTOMATION FOR PROCESS INDUSTRIES   (China)

Author keywords

behavioural operations management; customer behaviour; dynamic pricing; food industry; price fairness perception; yield management

Indexed keywords

AGGREGATES; ECONOMIC AND SOCIAL EFFECTS; ECONOMICS; SALES;

CUSTOMER BEHAVIOUR; DYNAMIC PRICING; FOOD INDUSTRIES; OPERATIONS MANAGEMENT; PRICE FAIRNESS; YIELD MANAGEMENT;

COSTS;

EID: 84965076073     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207543.2016.1179810     Document Type: Article

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