What goes around comes around?: Rewards as strategic assets in crowdfunding

California Management Review

Volumn 58, Issue 2, 2016, Pages 88-110

  Thürridl, Carina ^a   Kamleitner, Bernadette ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Management Strategies; Reward Based Crowd funding; Rewards; Strategic Toolbox

Indexed keywords

EID: 84961878414     PISSN: 00081256     EISSN: 21628564     Source Type: Journal    
DOI: 10.1525/cmr.2016.58.2.88     Document Type: Article

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