Assessing the effects of perceived value (utilitarian and hedonic) in LCCs and FSCs: Evidence from South Korea

Journal of Air Transport Management

Volumn 49, Issue , 2015, Pages 17-22

  Kim, Yukyoung ^a  

^a Chungju National University   (South Korea)

Author keywords

Hedonic value; Purchase intention; Satisfaction; Utilitarian value

Indexed keywords

AIRLINE INDUSTRY; ASSESSMENT METHOD; DECISION MAKING; HEDONIC ANALYSIS; PERCEPTION; TRAVEL BEHAVIOR;

SOUTH KOREA;

EID: 84961286494     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2015.07.001     Document Type: Article

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