Customer value of purchasable supplementary services: The case of a European full network carrier's economy class

Journal of Air Transport Management

Volumn 34, Issue , 2014, Pages 17-23

  Wittmer, Andreas ^a   Rowley, Edward ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b Swiss International Airlines ^*  (Switzerland)

Author keywords

Airlines; Ancillary revenues; Customer value; Services; Unbundled services

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; PUBLIC TRANSPORT; SERVICE SECTOR; TRANSPORTATION ECONOMICS;

SWITZERLAND; ZURICH [SWITZERLAND];

EID: 84888843047     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2013.07.002     Document Type: Article

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