SoCoMo marketing for travel and tourism: Empowering co-creation of value

Journal of Destination Marketing and Management

Volumn 4, Issue 3, 2015, Pages 151-161

  Buhalis, Dimitrios ^a   Foerste, Marie ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Co creation; Mobile context awareness; Mobile technologies; Personalisation; Social media marketing

Indexed keywords

EID: 84959573212     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2015.04.001     Document Type: Article

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