The roles of personal innovativeness and push vs pull delivery methods in travel-oriented location-based marketing services

Journal of Hospitality and Tourism Technology

Volumn 3, Issue 2, 2012, Pages 86-95

  Ünalan, Dilek ^a   Beldona, Srikanth ^a   Lin, Kunwei ^a   Yoo, Joanne ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

Information privacy; Location based marketing; Marketing strategy; Pull versus push; Tourism; Travel; Travel innovativeness

Indexed keywords

EID: 84869230131     PISSN: 17579880     EISSN: 17579899     Source Type: Journal    
DOI: 10.1108/17579881211248772     Document Type: Article

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