메뉴 건너뛰기




Volumn 7, Issue 1, 2012, Pages 193-211

Understanding the role of social media in destination marketing

Author keywords

Destination marketing; Social media; Travel 2.0

Indexed keywords


EID: 84863905351     PISSN: 17908418     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (112)

References (51)
  • 1
    • 79251531147 scopus 로고    scopus 로고
    • Building 'flexible' vacation packages using collaborative assembly toolkits and dynamic packaging: The case study of the eKoNES
    • Akoumianakis, D., Vidakis, N., Akrivos, A., Milolidakis, G., Kotsalis, D. & Vessis, G. (2011). Building 'flexible' vacation packages using collaborative assembly toolkits and dynamic packaging: The case study of the eKoNES. Journal of Vacation Marketing, Vol. 17, No.1, pp.17-30.
    • (2011) Journal of Vacation Marketing , vol.17 , Issue.1 , pp. 17-30
    • Akoumianakis, D.1    Vidakis, N.2    Akrivos, A.3    Milolidakis, G.4    Kotsalis, D.5    Vessis, G.6
  • 2
    • 84863906281 scopus 로고    scopus 로고
    • Study shows blog impact on brands Accessed the 24 th of March at 13:50. 2011
    • Anfuso, D. (2006). Study shows blog impact on brands. Http://www.imediaconnection.com/content/10602.imc. Accessed the 24 th of March 2011, at 13:50.
    • (2006)
    • Anfuso, D.1
  • 3
    • 78650231861 scopus 로고    scopus 로고
    • Residents as travel destination information providers: An online community perspective
    • Arsal, I., Woosnam, K., Baldwin, E. & Backman, S.J. (2010). Residents as travel destination information providers: An online community perspective. Journal of Travel Research, Vol. 49, No.4, pp.400-413.
    • (2010) Journal of Travel Research , vol.49 , Issue.4 , pp. 400-413
    • Arsal, I.1    Woosnam, K.2    Baldwin, E.3    Backman, S.J.4
  • 4
    • 84863906278 scopus 로고    scopus 로고
    • Beresford Research Use of online social networks: Results of U.S. user survey Accessed the 13 th of March at 10:00, 2011
    • Beresford Research. (2009). Use of online social networks: Results of U.S. user survey. Http://beresfordresearch.com/_beresfordtest/pdfdocuments/Use%20of%20Onli ne%20Social%20Networks%20White%20Paper%20(Beresford%20Research).pdf Accessed the 13 th of March, 2011, at 10:00.
    • (2009)
  • 5
    • 75849150024 scopus 로고    scopus 로고
    • Accessed the 22nd of March 2011 at 13:30
    • Blackshaw, P. (2006). The consumer-controlled surveillance culture. Http://www.clickz.com/clickz/column/1706163/the-consumer-controlledsurve illance-culture Accessed the 22nd of March 2011 at 13:30.
    • (2006) The consumer-controlled surveillance culture
    • Blackshaw, P.1
  • 6
    • 78651409680 scopus 로고    scopus 로고
    • Vacationers and eWOM: Who posts and why, where and what
    • Bronner, F. & de Hoog, R. (2011). Vacationers and eWOM: Who posts and why, where and what? Journal of Travel Research, Vol. 50, No.1, pp.15-26.
    • (2011) Journal of Travel Research , vol.50 , Issue.1 , pp. 15-26
    • Bronner, F.1    de Hoog, R.2
  • 7
    • 41549084672 scopus 로고    scopus 로고
    • Progress in information technology and tourism management: 20 years on and 10 years after the Internet-the state of eTourism research
    • Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of eTourism research. Tourism Management, Vol. 29, No.4, pp.609-623.
    • (2008) Tourism Management , vol.29 , Issue.4 , pp. 609-623
    • Buhalis, D.1    Law, R.2
  • 8
    • 84899124026 scopus 로고    scopus 로고
    • Word of mouth: Understanding and managing referral marketing
    • Buttle, F. (1998). Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, Vol. 6, No.3, pp.241-254.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.3 , pp. 241-254
    • Buttle, F.1
  • 9
    • 67349156523 scopus 로고    scopus 로고
    • The 'blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory
    • Carson, D. (2007). The 'blogosphere' as a market research tool for tourism destinations: A case study of Australia's Northern Territory. Journal of Vacation Marketing, Vol. 14, No.2, pp.111-119.
    • (2007) Journal of Vacation Marketing , vol.14 , Issue.2 , pp. 111-119
    • Carson, D.1
  • 10
    • 68149168471 scopus 로고    scopus 로고
    • What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives
    • Choi, S., Lehto, X.Y. & Oleary, J.T. (2007). What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives. International Journal of Tourism Research, Vol. 9, No.2, pp.59-72.
    • (2007) International Journal of Tourism Research , vol.9 , Issue.2 , pp. 59-72
    • Choi, S.1    Lehto, X.Y.2    Oleary, J.T.3
  • 14
    • 0001229241 scopus 로고
    • Organizational information requirements, media richness, and structural design
    • Daft, R. & Lengel, R. (1986). Organizational information requirements, media richness, and structural design. Management Science, Vol.32, No.5, pp.554-571.
    • (1986) Management Science , vol.32 , Issue.5 , pp. 554-571
    • Daft, R.1    Lengel, R.2
  • 16
    • 84863961782 scopus 로고    scopus 로고
    • Facebook Press room: Statistics Accessed the 17 th of May 2011, at 10:45
    • Facebook. (2011). Press room: Statistics. Http://www.facebook.com/press/info.php?statistics Accessed the 17 th of May 2011, at 10:45.
    • (2011)
  • 17
    • 84937476527 scopus 로고    scopus 로고
    • Social media impact on leisure travel: The case of the Russian market and the challenges for the Cyprus tourism industry, preliminary findings
    • EuroMed Academy of Business Accessed the 11 th of March 2011, at 13:00
    • Fotis, J., Rossides, N. & Buhalis, D. (2010). Social media impact on leisure travel: The case of the Russian market and the challenges for the Cyprus tourism industry, preliminary findings. Paper presented at the 3rd Annual EuroMed Conference. EuroMed Academy of Business. Http://eprints.bournemouth.ac.uk/16824/1/Fotis,_Rossides,_Buhalis,_2010. pdf Accessed the 11 th of March 2011, at 13:00.
    • (2010) Paper presented at the 3rd Annual EuroMed Conference
    • Fotis, J.1    Rossides, N.2    Buhalis, D.3
  • 18
    • 75849146071 scopus 로고    scopus 로고
    • Differences in consumer-generated media adoption and use: A cross-national perspective
    • Gretzel, U., Kang, M. & Lee, W. (2008). Differences in consumer-generated media adoption and use: A cross-national perspective. Journal of Hospitality Marketing & Management, Vol.17, No.1, pp.99-120.
    • (2008) Journal of Hospitality Marketing & Management , vol.17 , Issue.1 , pp. 99-120
    • Gretzel, U.1    Kang, M.2    Lee, W.3
  • 20
    • 77952322763 scopus 로고    scopus 로고
    • Virtual reality: Applications and implications for tourism
    • Guttentag, D.A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, Vol. 31, No.1, pp.637-651.
    • (2010) Tourism Management , vol.31 , Issue.1 , pp. 637-651
    • Guttentag, D.A.1
  • 21
    • 56249100394 scopus 로고    scopus 로고
    • The effect of web interface features on consumer online purchase intentions
    • Hausman, A. & Siekpe, J. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, Vol. 62, No.1, pp.5-13.
    • (2009) Journal of Business Research , vol.62 , Issue.1 , pp. 5-13
    • Hausman, A.1    Siekpe, J.2
  • 23
    • 84863966775 scopus 로고    scopus 로고
    • ITB world travel trends report 2010/2011 Accessed the 19 th July
    • IPK International. (2010). ITB world travel trends report 2010/2011. Http://www.hotelnewsresource.com/pdf8/ITB120910.pdf Accessed the 19 th July 2011, at 11:45.
    • (2011)
  • 24
    • 71149088987 scopus 로고    scopus 로고
    • Users of the world unite! The challenges and opportunities of Social Media
    • Kaplan, A.M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, Vol. 53, No.1, pp.59-68.
    • (2010) Business Horizons , vol.53 , Issue.1 , pp. 59-68
    • Kaplan, A.M.1    Haenlein, M.2
  • 25
    • 77956693136 scopus 로고    scopus 로고
    • The impact of virtual worlds on word-of-mouth: Improving social networking and Servicescape in the hospitality industry
    • Kim, J. & Hardin, A. (2010). The impact of virtual worlds on word-of-mouth: Improving social networking and Servicescape in the hospitality industry. Journal of Hospitality Marketing & Management, Vol. 19, No.7, pp.735-753.
    • (2010) Journal of Hospitality Marketing & Management , vol.19 , Issue.7 , pp. 735-753
    • Kim, J.1    Hardin, A.2
  • 26
    • 77954570539 scopus 로고    scopus 로고
    • Quasi-trial experiences through sensory information on destination web sites
    • Lee, W., Gretzel, U. & Law, R. (2010). Quasi-trial experiences through sensory information on destination web sites. Journal of Travel Research, Vol. 49, No.3, pp.310-322.
    • (2010) Journal of Travel Research , vol.49 , Issue.3 , pp. 310-322
    • Lee, W.1    Gretzel, U.2    Law, R.3
  • 27
    • 70449100821 scopus 로고    scopus 로고
    • Tourists' search for different types of information: A cross-national study
    • Lee, J., Soutar, G. & Daly, T. (2007). Tourists' search for different types of information: A cross-national study Information Technology & Tourism, Vol. 9, No. 3/4, pp.165-176.
    • (2007) Information Technology & Tourism , vol.9 , Issue.3-4 , pp. 165-176
    • Lee, J.1    Soutar, G.2    Daly, T.3
  • 28
    • 84863948128 scopus 로고    scopus 로고
    • Intention to use online social networks for travel purposes: A case study at three Bangkok-based universities
    • Ling, J. (2010). Intention to use online social networks for travel purposes: A case study at three Bangkok-based universities. AU-GSB e-Journal, Vol. 3, No.2, pp.50-59.
    • (2010) AU-GSB e-Journal , vol.3 , Issue.2 , pp. 50-59
    • Ling, J.1
  • 29
    • 0034340409 scopus 로고    scopus 로고
    • Measuring the customer experience in online environments: A structural modeling approach
    • Novak, T., Hoffman, D. & Yung, Y. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, Vol. 19, No.1, pp.22-42.
    • (2000) Marketing Science , vol.19 , Issue.1 , pp. 22-42
    • Novak, T.1    Hoffman, D.2    Yung, Y.3
  • 31
    • 84863961781 scopus 로고    scopus 로고
    • What is Web 2.0? Design patterns and business models for the next generation of software Accessed the 22 nd of March 2011, at 11:00
    • O'Reilly, T. (2005) What is Web 2.0? Design patterns and business models for the next generation of software. Http://oreilly.com. Accessed the 22 nd of March 2011, at 11:00.
    • (2005)
    • O'Reilly, T.1
  • 32
    • 78651493770 scopus 로고    scopus 로고
    • Creating UGC areas of official destination websites: Is there a recipe for success? An insight through netnographic research
    • Osti, L. (2009). Creating UGC areas of official destination websites: Is there a recipe for success? An insight through netnographic research. Tourismos: An International Multidisciplinary Journal of Tourism, Vol. 4, No.3, pp.99-112.
    • (2009) Tourismos: An International Multidisciplinary Journal of Tourism , vol.4 , Issue.3 , pp. 99-112
    • Osti, L.1
  • 33
    • 78650286937 scopus 로고    scopus 로고
    • The long tail of destination image and online marketing
    • Pan, B. & Li, X. (2011). The long tail of destination image and online marketing. Annals of Tourism Research, Vol. 38, No.1, pp.132-152.
    • (2011) Annals of Tourism Research , vol.38 , Issue.1 , pp. 132-152
    • Pan, B.1    Li, X.2
  • 34
    • 79958033879 scopus 로고    scopus 로고
    • An exploratory study of the role of pervasive environments for promotion of tourism destinations
    • Pantano, E. & Servidio, R. (2011). An exploratory study of the role of pervasive environments for promotion of tourism destinations. Journal of Hospitality and Tourism Technology, Vol. 2, No.1, pp.50-65.
    • (2011) Journal of Hospitality and Tourism Technology , vol.2 , Issue.1 , pp. 50-65
    • Pantano, E.1    Servidio, R.2
  • 36
    • 78649866499 scopus 로고    scopus 로고
    • Hosting business meetings and special events in virtual worlds: A fad or the future
    • Pearlman, D.M. & Gates, N.A. (2010). Hosting business meetings and special events in virtual worlds: A fad or the future? Journal of Convention & Event Tourism, Vol. 11, No.4, pp.247-265.
    • (2010) Journal of Convention & Event Tourism , vol.11 , Issue.4 , pp. 247-265
    • Pearlman, D.M.1    Gates, N.A.2
  • 37
    • 84863966777 scopus 로고
    • The virtual community: Homesteading on the electronic frontier Accessed the 24 th of March 2011, at 13:00
    • Rheingold, H. (1993) The virtual community: Homesteading on the electronic frontier. Http://www.rheingold.com/vc/book/index.html. Accessed the 24 th of March 2011, at 13:00.
    • (1993)
    • Rheingold, H.1
  • 38
    • 70350468297 scopus 로고    scopus 로고
    • Blogs in tourism: Changing approaches to information exchange
    • Schmalleger, D. & Carson, D. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing, Vol. 14, No.2, pp.99-110.
    • (2008) Journal of Vacation Marketing , vol.14 , Issue.2 , pp. 99-110
    • Schmalleger, D.1    Carson, D.2
  • 39
    • 84863961784 scopus 로고    scopus 로고
    • Sports Illustrated Women's world cup delivers a litany of unforgettable moments Accessed the 20 th of July 2011, at 16:50
    • Sports Illustrated. (2011) Women's world cup delivers a litany of unforgettable moments. Http://sports illustrated.cnn.com. Accessed the 20 th of July 2011, at 16:50.
    • (2011)
  • 40
    • 0001915375 scopus 로고
    • A revised communication model for advertising: Multiple dimensions of the source, the message, and the recipient
    • Stern, B. (1994). A revised communication model for advertising: Multiple dimensions of the source, the message, and the recipient. Journal of Advertising, Vol. XXIII, No.2, pp.5-15.
    • (1994) Journal of Advertising , vol.XXIII , Issue.2 , pp. 5-15
    • Stern, B.1
  • 41
    • 84863961788 scopus 로고    scopus 로고
    • TechCrunch Twitter seeing 90 million tweets per day, 25% percent contain links Accessed the 24 th of March 2011, at 17:05
    • TechCrunch. (2010). Twitter seeing 90 million tweets per day, 25% percent contain links. Http://www.2010/09/14 /twitter-seeing-90-million-tweetsper-day/. Accessed the 24 th of March 2011, at 17:05.
    • (2010)
  • 42
    • 84863961787 scopus 로고    scopus 로고
    • Traveltrade magazine Social media in the travel industry Accessed the 19 th of July 2011, at 17:10
    • Traveltrade magazine. (2011) Social media in the travel industry. Http://traveltrademagazine.com/social-media-in-the-travel-industry/. Accessed the 19 th of July 2011, at 17:10.
    • (2011)
  • 43
    • 67650496644 scopus 로고    scopus 로고
    • Marketing places through firstperson stories-an analysis of Pennsylvania roadtripper blog
    • Tussyadiah, I.P. & Fesenmaier, D.R. (2010). Marketing places through firstperson stories - an analysis of Pennsylvania roadtripper blog. Journal of Travel & Tourism Marketing, Vol. 25, No.3, pp.299-311.
    • (2010) Journal of Travel & Tourism Marketing , vol.25 , Issue.3 , pp. 299-311
    • Tussyadiah, I.P.1    Fesenmaier, D.R.2
  • 44
    • 78649279361 scopus 로고    scopus 로고
    • Bloggers' reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists
    • Volo, S. (2010). Bloggers' reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing, Vol. 16, No.4, pp.297-311.
    • (2010) Journal of Vacation Marketing , vol.16 , Issue.4 , pp. 297-311
    • Volo, S.1
  • 45
    • 1042266955 scopus 로고    scopus 로고
    • Modeling participation in an online travel community
    • Wang, Y. & Fesenmaier, D.R. (2004). Modeling participation in an online travel community. Journal of Travel Research, Vol. 42, No.3, pp.261-270.
    • (2004) Journal of Travel Research , vol.42 , Issue.3 , pp. 261-270
    • Wang, Y.1    Fesenmaier, D.R.2
  • 46
    • 67349202630 scopus 로고    scopus 로고
    • Analysis of travel bloggers' characteristics and their communication about Austria as a tourism destination
    • Wenger, A. (2008). Analysis of travel bloggers' characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing, Vol. 14, No.2, pp.169-176.
    • (2008) Journal of Vacation Marketing , vol.14 , Issue.2 , pp. 169-176
    • Wenger, A.1
  • 47
    • 33748701009 scopus 로고    scopus 로고
    • Stories visitors tell about Italian cities as destination icons
    • Woodside, A.G., Cruikshank, B.F. & Dehuang, N. (2007). Stories visitors tell about Italian cities as destination icons. Tourism Management, Vol. 28, No.1, pp.162-174.
    • (2007) Tourism Management , vol.28 , Issue.1 , pp. 162-174
    • Woodside, A.G.1    Cruikshank, B.F.2    Dehuang, N.3
  • 48
    • 70450222339 scopus 로고    scopus 로고
    • Role of social media in online travel information search
    • Xiang, Z. & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, Vol. 31, No.2, pp.179-188.
    • (2010) Tourism Management , vol.31 , Issue.2 , pp. 179-188
    • Xiang, Z.1    Gretzel, U.2
  • 49
    • 78649863925 scopus 로고    scopus 로고
    • Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations
    • Xiang, Z. & Pan, B. (2011). Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations. Tourism Management, Vol. 32, No.1, pp.88-97.
    • (2011) Tourism Management , vol.32 , Issue.1 , pp. 88-97
    • Xiang, Z.1    Pan, B.2
  • 50
    • 78649410112 scopus 로고    scopus 로고
    • Assessing the visibility of destination marketing organizations in Google: A case study of convention and visitor bureau websites in the United States
    • Xiang, Z., Pan, B., Law, R. & Fesenmaier, R. (2010). Assessing the visibility of destination marketing organizations in Google: A case study of convention and visitor bureau websites in the United States. Journal of Travel & Tourism Marketing, Vol. 27, No.7, pp.694-707.
    • (2010) Journal of Travel & Tourism Marketing , vol.27 , Issue.7 , pp. 694-707
    • Xiang, Z.1    Pan, B.2    Law, R.3    Fesenmaier, R.4
  • 51
    • 85054102645 scopus 로고    scopus 로고
    • How social media works in destination marketing? A content analysis on Twitter
    • Paris, France: 20-22 January 2011 Accessed the 11 th of March 2011, at 8:45
    • Yayli, A., Bayram, M. & Bayram, Ü. (2011) How social media works in destination marketing? A content analysis on Twitter. Paper presented at the 10th International Marketing Trends Congress. Paris, France: 20-22 January 2011 .Http://www.marketin-trends-con gress.com Accessed the 11 th of March 2011, at 8:45.
    • (2011) Paper presented at the 10th International Marketing Trends Congress
    • Yayli, A.1    Bayram, M.2    Bayram, Ü.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.