Numbers, please: Big data: Friend or foe of digital advertising? five ways marketers should use digital big data to their advantage

Journal of Advertising Research

Volumn 53, Issue 4, 2013, Pages 372-376

  Fulgoni, Gian ^a  

^a Comscore Inc ^*  (United States)

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EID: 84890926068     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-53-4-372-376     Document Type: Article

References (3)

1. comScore Press Release. "comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales", October 11, 2011.
2. Flosi, S., G. Fulgoni, and A. Vollman. "If an Advertisement Runs Online and No One Sees it, Is It Still an Ad?" Journal of Advertising Research 63, June 2 (2013): 192-199.
3. Fulgoni, G. M., and M. P. Morn. "Whither the Click? How Online Advertising Works." Journal of Advertising Research 49, June 2 (2009): 134-142.