Protecting market identity: When and how do organizations respond to consumers' devaluations?

Academy of Management Journal

Volumn 59, Issue 1, 2016, Pages 135-162

  Wang, Tao ^a   Wezel, Filippo Carlo ^b   Forgues, Bernard ^c  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c EMLYON BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84959278785     PISSN: 00014273     EISSN: None     Source Type: Journal    
DOI: 10.5465/amj.2014.0205     Document Type: Article

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