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Volumn 31, Issue , 2010, Pages 39-80
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Legitimizing illegitimacy: How creating market identity legitimizes illegitimate products
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Author keywords
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Indexed keywords
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EID: 79952801262
PISSN: 0733558X
EISSN: None
Source Type: Book Series
DOI: 10.1108/S0733-558X(2010)0000031004 Document Type: Article |
Times cited : (46)
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References (0)
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