Statistical arbitrage mining for display advertising

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn 2015-August, Issue , 2015, Pages 1465-1474

  Zhang, Weinan ^a   Wang, Jun ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Display ads; Real Time Bidding; Statistical arbitrage

Indexed keywords

BUDGET CONTROL; COSTS; DATA MINING; ECONOMIC AND SOCIAL EFFECTS; MARKETING; PROFITABILITY; RISK ASSESSMENT; RISK MANAGEMENT; RISK PERCEPTION; STATISTICAL TESTS; STATISTICS;

CLICK-THROUGH RATE; COST PER ACTIONS; DISPLAY ADVERTISINGS; LARGE-SCALE DATASET; MARKET ENVIRONMENT; OTHER STATISTICS; REAL TIME; STATISTICAL ARBITRAGE;

FINANCIAL MARKETS;

EID: 84954195645     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2783258.2783269     Document Type: Conference Paper

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