Estimating conversion rate in display advertising from past erformance data

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2012, Pages 768-776

  Lee, Kuang Chih ^a   Orten, Burkay ^a   Dasdan, Ali ^a   Li, Wentong ^a  

^a Platform Applied Science Infrastructure Amobee Inc   (United States)

Author keywords

action rate estimation; algorithemic advertising; computational advertising; logistic regression

Indexed keywords

ADVERTISING CAMPAIGN; BINOMIAL DISTRIBUTION; COMPUTATIONAL ADVERTISINGS; CONVERSION PROBABILITY; CONVERSION RATES; DATA DIMENSIONS; DATA IMBALANCE; DATA SPARSITY; DISTRIBUTION PARAMETERS; ESTIMATION PROBLEM; HIERARCHICAL LEVEL; LOGISTIC REGRESSIONS; MISSING DATA; ONLINE USERS; RATE ESTIMATION; REAL-WORLD IMPLEMENTATION;

DATA MINING; LOGISTICS; MARKETING; PROBABILITY; REGRESSION ANALYSIS;

ESTIMATION;

EID: 84866017017     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2339530.2339651     Document Type: Conference Paper

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