Real time bid optimization with smooth budget delivery in online advertising

Proceedings of the 7th International Workshop on Data Mining for Online Advertising, ADKDD 2013 - Held in Conjunction with SIGKDD 2013

Volumn , Issue , 2013, Pages

  Lee, Kuang Chih ^a   Jalali, Ali ^a   Dasdan, Ali ^a  

^a Platform Applied Science Infrastructure Amobee Inc   (United States)

Author keywords

Algorithmic advertising; Bid optimization; Budget pacing; Computational advertising; Smooth budget delivery

Indexed keywords

ALGORITHMS; DATA MINING; MARKETING; OPTIMIZATION;

ADVERTISING CAMPAIGN; BID OPTIMIZATIONS; BUDGET PACING; COMPUTATIONAL ADVERTISINGS; ONLINE ADVERTISING; PERFORMANCE DISTRIBUTION; SMOOTH BUDGET DELIVERY; SUSTAINABLE IMPACTS;

BUDGET CONTROL;

EID: 84890721044     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2501040.2501979     Document Type: Conference Paper

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