Defining the relationship between public relations and marketing: Public relations’ most important challenge

Handbook of Public Relations

Volumn , Issue , 2004, Pages 205-214

  Hutton, James G ^a  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

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EID: 84951283261     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781452220727.n14     Document Type: Chapter

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