Perceptions of public relations education

Public Relations Review

Volumn 25, Issue 1, 1999, Pages 9-28

  Stacks, Don W ^a   Botan, Carl ^a   Turk, Judy VanSlyke ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033095406     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(99)80124-6     Document Type: Article

References (16)

1. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
2. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
3. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
4. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
5. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
6. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
7. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
8. 1. See, e.g., Peter K. Hamlton, "Public Relations Curricula," paper presented to the International Communication Association, May, 1993; Robert Ross, "Programs in Organizational Communication and Public Relations," ACA Bulletin 60 (1987), pp. 72-76; Margaret Fitch-Hauser, Deborah Roach Barker, and Larry L. Barker, "A Survey of Public Relations Education in the U.S. and Canada," ACA Bulletin 68 (1989), pp. 80-89; Bonita Dostal Neff, "A Review of the Public Relations Courses Offered in Departments of Colleges and Universities," ACA Bulletin 74 (1990), pp. 3-9; Donald F. Schwartz, Paul Yarbaugh, and M. Therese Shakra, "Does Public Relations Education Make the Grade?" Public Relations Journal 48 (September, 1992), pp. 18-25; Margaret Fitch-Hauser and Bonita Dostal Neff, "Where Public Relations is Taught: A 1997 Update on a Longitudinal Study," paper presented to the National Communication Association, November, 1997; Vonne Meussling and Bonita Dostal Neff, "Data on Educators Academic and Professional Experience," paper presented to the National Communication Association, November, 1997; Vicent L. Benigni and Glen T. Cameron, "Teaching Public Relations Campaigns: The Current State of the Art," paper presented to the Association for Education in Journalism and Mass Communication, August, 1998.
9. 2. The Design for Undergraduate Public Relations Education (Chicago, IL: The 1987 Commission on Undergraduate Public Relations Education, 1987).
10. 3. This parallels Schwartz, Yarbough, and Shakra's, op. cit., method and employed the 1997 O'Dwyer's Directory of Public Relations Executives (New York: J.R. O'Dwyer Co., 1997).
11. 4. A copy of the questionnaire is available from the senior author.
12. 5. Educational associations included members of public relations divisions in the Association for Education in Journalism and Mass Communication, International Communication Association, National Communication Association, and the Public Relations Society of America. Practitioner associations included members of the Arthur W. Page Society, Association of Women in Communication, International Association of Business Communicators, and the Public Relations Society of America.
13. 6. A 20% return rate, when broken by educator (30%) and practitioners (12%) was deemed acceptable, especially given the length of the survey.
14. 7. Many of the educator/practitioner means were statistically significantly different, however, the differences in mean scores were minimal and of no practical importance to the study; hence, they are not reported.
15. 8. Eighty-nine of the items reflected area-specific concerns or course parts; the 90th item evaluated "internship/practicum/work study programs of various types."
16. 9. Schwartz, Yarbrough, and Shanka, op. cit.