"In-awareness" approach to international public relations

Public Relations Review

Volumn 27, Issue 2, 2001, Pages 135-148

  Zaharna, R S ^a  

^a AMERICAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347120749     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(01)00076-5     Document Type: Article

References (44)

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9. See, for example, R. Cohen, Negotiating Across Cultures, US Institute for Peace, Washington, DC, 1991; and F. Korzenny and S. Ting-Toomey (Eds.), Communicating for Peace: Diplomacy and Negotiation, Sage, Newbury Park, CA, 1990.
10. See, for example, R. Cohen, Negotiating Across Cultures, US Institute for Peace, Washington, DC, 1991; and F. Korzenny and S. Ting-Toomey (Eds.), Communicating for Peace: Diplomacy and Negotiation, Sage, Newbury Park, CA, 1990.
11. See, for example, G. Vasquez, M. Taylor, What cultural values influence American public relations practitioners? Public Relations Review 25 (1999), pp. 433-449; and D. Vercic, L. Grunig and J. Grunig, Global and specific principles of public relations: Evidence from Slovenia, in: H. Culbertson and N. Chen (Eds.), International Public Relations: A Comparative Analysis, Lawrence Erlbaum, Mahwah, NJ, 1996, pp. 31-65.
12. See, for example, G. Vasquez, M. Taylor, What cultural values influence American public relations practitioners? Public Relations Review 25 (1999), pp. 433-449; and D. Vercic, L. Grunig and J. Grunig, Global and specific principles of public relations: Evidence from Slovenia, in: H. Culbertson and N. Chen (Eds.), International Public Relations: A Comparative Analysis, Lawrence Erlbaum, Mahwah, NJ, 1996, pp. 31-65.
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16. H. Culbertson, D. Jeffers, D. Stone, M. Terrell, Social, Political and Economic Contexts in Public Relations: Theory and Cases, Lawrence Erlbaum, Hillsdale, NJ, 1993.
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19. G. Vasquez, M. Taylor, op. cit.
20. E. T. Hall, Beyond Culture, op. cit., pp. 106-116.
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22. E. T. Hall, Beyond Culture, op. cit., pp. 17-24.
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24. F. Kluckhohn, op. cit., p. 351.
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30. Because the literature review focuses on intercultural communication, the communication components are highlighted here. Important cultural research has been conducted that relates more specifically to the management component of public relations. See, for example, M. Erez and P. Earley, Culture, Self-Identity and Work, Oxford University Press, New York, 1993; G. Hofstede, op. cit.; and M. Tayeb, Organizations and National Culture: A Comparative Analysis, Sage, London, 1988.
31. Because the literature review focuses on intercultural communication, the communication components are highlighted here. Important cultural research has been conducted that relates more specifically to the management component of public relations. See, for example, M. Erez and P. Earley, Culture, Self-Identity and Work, Oxford University Press, New York, 1993; G. Hofstede, op. cit.; and M. Tayeb, Organizations and National Culture: A Comparative Analysis, Sage, London, 1988.
32. Because the literature review focuses on intercultural communication, the communication components are highlighted here. Important cultural research has been conducted that relates more specifically to the management component of public relations. See, for example, M. Erez and P. Earley, Culture, Self-Identity and Work, Oxford University Press, New York, 1993; G. Hofstede, op. cit.; and M. Tayeb, Organizations and National Culture: A Comparative Analysis, Sage, London, 1988.
33. J. Schuler, Trivet! Kak, u tebya? Public Relations Journal (1990, November), pp. 10 and 16; and H. Valencia, Point of view: Avoiding Hispanic marketing blunders, Journal of Advertising Research, 23 (1983) 19-22.
34. J. Schuler, Trivet! Kak, u tebya? Public Relations Journal (1990, November), pp. 10 and 16; and H. Valencia, Point of view: Avoiding Hispanic marketing blunders, Journal of Advertising Research, 23 (1983) 19-22.
35. D. W. Klopf, Intercultural encounters: Fundamentals of intercultural communication, Morton, Englewood, CO, 1998, p. 218.
36. See, for example, S. Deetz, Metaphor Analysis, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 215-228; E. Glenn, D. Witmeyer, and K. Stevenson, Cultural Styles of Persuasion, International Journal of Intercultural Relations 1 (1977), pp. 52-56; and W. Starosta, On Intercultural Rhetoric, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 229-238.
37. See, for example, S. Deetz, Metaphor Analysis, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 215-228; E. Glenn, D. Witmeyer, and K. Stevenson, Cultural Styles of Persuasion, International Journal of Intercultural Relations 1 (1977), pp. 52-56; and W. Starosta, On Intercultural Rhetoric, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 229-238.
38. See, for example, S. Deetz, Metaphor Analysis, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 215-228; E. Glenn, D. Witmeyer, and K. Stevenson, Cultural Styles of Persuasion, International Journal of Intercultural Relations 1 (1977), pp. 52-56; and W. Starosta, On Intercultural Rhetoric, in: W. Gudykunst and Y. Kim (Eds.), Methods for Intercultural Communication Research, Beverly Hills, Sage, 1984, pp. 229-238.
39. B. Mueller, Standardization vs. specialization: an examination of Westernization in Japanese advertising, Journal of Advertising Research, 32 (1992) 17.
40. S. Sparks FitzGerald, N. Spagnolia, Four predictions for PR practitioners in the new millennium, Public Relations Quarterly, 44 (1999) 12-14.
41. Ibid., p. 12.
42. L. Barna, Stumbling blocks in intercultural communication, in: L. Samovar and R. Porter (Eds.), Intercultural Communication: A Reader, Wadsworth, Belmont, CA, 1988, p. 322.
43. Ibid.
44. N. Daniels, The Cultural Barrier: Problems in the Exchange of Ideas, Edinburgh University Press, Edinburgh, 1975.