메뉴 건너뛰기




Volumn , Issue , 2007, Pages 1-304

International public relations: Negotiating culture, identity, and power

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84949749573     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781452224817     Document Type: Book
Times cited : (178)

References (311)
  • 1
    • 0036101683 scopus 로고    scopus 로고
    • "I'm an American Girl… whatever that means": Girls consuming Pleasant Company's American Girl identity
    • Acosta-Alzuru, C., & Kreshel, P. J. (2002). "I'm an American Girl… whatever that means": Girls consuming Pleasant Company's American Girl identity. Journal of Communication, 52(1), 139-161.
    • (2002) Journal of Communication , vol.52 , Issue.1 , pp. 139-161
    • Acosta-Alzuru, C.1    Kreshel, P.J.2
  • 2
    • 20444491902 scopus 로고    scopus 로고
    • Colonel Sanders' march on China
    • (November 24) Retrieved July 20, 2005, from
    • Adler, C. (2003, November 24). Colonel Sanders' march on China. Time Asia. Retrieved July 20, 2005, from http://www.time.com/time/asia/magazine/article/0,13673,501031124-543845,00.html
    • (2003) Time Asia
    • Adler, C.1
  • 3
    • 84880139437 scopus 로고    scopus 로고
    • (n.d.). Retrieved June 15, 2005, from
    • African Cultural Center. (n.d.). Languages & religion. Retrieved June 15, 2005, from http://www.africanculturalcenter.org/5_3languages_religion.html
    • Languages & religion
  • 4
    • 0003355178 scopus 로고    scopus 로고
    • Public relations in the Middle East: The case of Saudi Arabia
    • H. Culbertson & N. Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Alanazi, A. (1996). Public relations in the Middle East: The case of Saudi Arabia. In H. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 239-255). Mahwah, NJ: Lawrence Erlbaum.
    • (1996) International public relations: A comparative analysis , pp. 239-255
    • Alanazi, A.1
  • 5
    • 85069351063 scopus 로고
    • Global war on smallpox expected to be won in '76
    • (September 29)
    • Altman, L. K. (1975, September 29). Global war on smallpox expected to be won in '76. New York Times, pp. 1, 26.
    • (1975) New York Times , pp. 1, 26
    • Altman, L.K.1
  • 6
    • 85069352313 scopus 로고
    • Scientist, 2 doctors and world health agency win Lasker awards
    • (November 18)
    • Altman, L. K. (1976, November 18). Scientist, 2 doctors and world health agency win Lasker awards. New York Times, p. A30.
    • (1976) New York Times , pp. A30
    • Altman, L.K.1
  • 7
    • 85069350606 scopus 로고
    • Smallpox outbreak in Somalia hurts eradication effort
    • (January 20)
    • Altman, L. K. (1977, January 20). Smallpox outbreak in Somalia hurts eradication effort. New York Times, p. A25.
    • (1977) New York Times , pp. A25
    • Altman, L.K.1
  • 8
    • 26144472726 scopus 로고
    • The doctor's world: The eradication of smallpox
    • (October 16)
    • Altman, L. K. (1979, October 16). The doctor's world: The eradication of smallpox. New York Times, p. C3.
    • (1979) New York Times , pp. C3
    • Altman, L.K.1
  • 11
    • 84949769260 scopus 로고
    • Out in Africa: Going where no communicator has gone before
    • Auclair, M. (1992). Out in Africa: Going where no communicator has gone before. Communication World, 9(2), 43-46.
    • (1992) Communication World , vol.9 , Issue.2 , pp. 43-46
    • Auclair, M.1
  • 12
    • 85069350171 scopus 로고
    • Smallpox: A deadly disease in its death throes
    • (March 23)
    • Auerbach, S. (1977, March 23). Smallpox: A deadly disease in its death throes. Washington Post, p. A20.
    • (1977) Washington Post , pp. A20
    • Auerbach, S.1
  • 13
    • 33747354353 scopus 로고    scopus 로고
    • Abu Dhabi National Oil Company (ADNOC)
    • J. Turk & L. Scanlan (Eds.), Gainesville, FL: The Institute for Public Relations
    • Ayish, M., & Kruckeberg, D. (1999). Abu Dhabi National Oil Company (ADNOC). In J. Turk & L. Scanlan (Eds.), Fifteen case studies in international public relations (pp. 122-130). Gainesville, FL: The Institute for Public Relations.
    • (1999) Fifteen case studies in international public relations , pp. 122-130
    • Ayish, M.1    Kruckeberg, D.2
  • 14
    • 84887069554 scopus 로고    scopus 로고
    • 10 rules for building a successful global corporate communications organization
    • Badler, D. (2004). 10 rules for building a successful global corporate communications organization. Strategist, 10(1), 18-21.
    • (2004) Strategist , vol.10 , Issue.1 , pp. 18-21
    • Badler, D.1
  • 15
    • 84921556674 scopus 로고    scopus 로고
    • Locating traitorous identities: Toward a view of privilege-cognizant white character
    • Bailey, A. (1998). Locating traitorous identities: Toward a view of privilege-cognizant white character. Hypatia, 13(3), 27-42. doi:10.1111/j.1527-2001.1998.tb01368.x http://dx.doi.org/10.1111/j.1527-2001.1998.tb01368.x
    • (1998) Hypatia , vol.13 , Issue.3 , pp. 27-42
    • Bailey, A.1
  • 18
    • 0004015736 scopus 로고
    • (M. Poster, Trans.). Cambridge, England: Polity
    • Baudrillard, J. (1988). Selected writings (M. Poster, Trans.). Cambridge, England: Polity.
    • (1988) Selected writings
    • Baudrillard, J.1
  • 19
    • 0348120984 scopus 로고
    • (S. F. Glaser, Trans.). Ann Arbor: University of Michigan Press. (Original work published 1981)
    • Baudrillard, J. (1994). Simulation and simulacra (S. F. Glaser, Trans.). Ann Arbor: University of Michigan Press. (Original work published 1981)
    • (1994) Simulation and simulacra
    • Baudrillard, J.1
  • 20
    • 0348219295 scopus 로고    scopus 로고
    • Habermas: Discourse and cultural diversity
    • Baumeister, A. T. (2003). Habermas: Discourse and cultural diversity. Political Studies, 51, 740-758. doi:10.1111/j.0032-3217.2003.00456.x http://dx.doi.org/10.1111/j.0032-3217.2003.00456.x
    • (2003) Political Studies , vol.51 , pp. 740-758
    • Baumeister, A.T.1
  • 22
    • 84949820715 scopus 로고    scopus 로고
    • (December 5). Retrieved April 28, 2006, from
    • BBC World Service Trust. (2002, December 5). Ghana: Preventing trachoma. Retrieved April 28, 2006, from http://www.bbc.co.uk/worldservice/trust/news/story/2005/08/020306_trachoma.shtml
    • (2002) Ghana: Preventing trachoma
  • 23
    • 2542439895 scopus 로고    scopus 로고
    • The ethical dilemmas of international human rights and humanitarian NGOs: Reflections on a dialogue between practitioners and theorists
    • Bell, D. A., & Carens, J. H. (2004). The ethical dilemmas of international human rights and humanitarian NGOs: Reflections on a dialogue between practitioners and theorists. Human Rights Quarterly, 26, 300-329. doi:10.1353/hrq.2004.0017 http://dx.doi.org/10.1353/hrq.2004.0017
    • (2004) Human Rights Quarterly , vol.26 , pp. 300-329
    • Bell, D.A.1    Carens, J.H.2
  • 24
    • 0035285484 scopus 로고    scopus 로고
    • Public affairs management activities of German multinational corporations in India
    • Berg, N., & Holtbrugge, D. (2001). Public affairs management activities of German multinational corporations in India. Journal of Business Ethics, 30, 105-119. doi:10.1023/A:1006446027130 http://dx.doi.org/10.1023/A:1006446027130
    • (2001) Journal of Business Ethics , vol.30 , pp. 105-119
    • Berg, N.1    Holtbrugge, D.2
  • 27
    • 0002775243 scopus 로고    scopus 로고
    • Culture's in-between
    • S. Hall & P.du Gay (Eds.), Thousand Oaks, CA: Sage
    • Bhabha, H. K. (1996). Culture's in-between. In S. Hall & P.du Gay (Eds.), Questions of cultural identity (pp. 53-60). Thousand Oaks, CA: Sage. doi:10.4135/9781446221907 http://dx.doi.org/10.4135/9781446221907
    • (1996) Questions of cultural identity , pp. 53-60
    • Bhabha, H.K.1
  • 28
    • 78650036669 scopus 로고
    • Thousand Oaks, CA: Sage
    • Billig, M. (1995). Banal nationalism. Thousand Oaks, CA: Sage. doi:10.4135/9781446221648 http://dx.doi.org/10.4135/9781446221648
    • (1995) Banal nationalism
    • Billig, M.1
  • 29
    • 60949256080 scopus 로고    scopus 로고
    • Losing ground bit by bit
    • (November 1) Retrieved July 14, 2005, from
    • Black, J. (1999, November 1). Losing ground bit by bit. BBC News. Retrieved July 14, 2005, from http://news.bbc.co.uk/1/hi/special_report/1999/10/99/information_rich_information_poor/472621.stm
    • (1999) BBC News
    • Black, J.1
  • 30
    • 84949820717 scopus 로고    scopus 로고
    • (July 23). Associated Press. Retrieved July 23, 2005, from
    • Bodeen, C. (2005, July 23). Chinese farmers in dispute with factory. Associated Press. Retrieved July 23, 2005, from http://news.yahoo.com
    • (2005) Chinese farmers in dispute with factory
    • Bodeen, C.1
  • 31
    • 85069350885 scopus 로고
    • Battle goes on to free world from smallpox
    • (October 3)
    • Borders, W. (1976, October 3). Battle goes on to free world from smallpox. New York Times, p. A17.
    • (1976) New York Times , pp. A17
    • Borders, W.1
  • 32
    • 84949820718 scopus 로고    scopus 로고
    • Retrieved June 5, 2005, from
    • Boshnakova, D., & Zareva, R. (2005). PR landscapes: Bulgaria. Retrieved June 5, 2005, from http://www.globalpr.org/knowledge/businessguides/Profile_Bulgaria.pdf
    • (2005) PR landscapes: Bulgaria
    • Boshnakova, D.1    Zareva, R.2
  • 33
    • 0001253862 scopus 로고
    • International public relations: Critique and reformulation
    • Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2), 149-159. doi:10.1016/0363-8111(92)90006-K http://dx.doi.org/10.1016/0363-8111%2892%2990006-K
    • (1992) Public Relations Review , vol.18 , Issue.2 , pp. 149-159
    • Botan, C.1
  • 34
    • 0007034528 scopus 로고    scopus 로고
    • A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations
    • Botan, C. H., & Soto, F. (1998). A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations. Public Relations Review, 24(1), 21-44. doi:10.1016/S0363-8111(98)80018-0 http://dx.doi.org/10.1016/S0363-8111%2898%2980018-0
    • (1998) Public Relations Review , vol.24 , Issue.1 , pp. 21-44
    • Botan, C.H.1    Soto, F.2
  • 35
    • 0000478178 scopus 로고
    • National images and international systems
    • Boulding, K. E. (1959). National images and international systems. The Journal of Conflict Resolution, 3(2), 120-131. doi:10.1177/002200275900300204 http://dx.doi.org/10.1177/002200275900300204
    • (1959) The Journal of Conflict Resolution , vol.3 , Issue.2 , pp. 120-131
    • Boulding, K.E.1
  • 36
    • 0003583974 scopus 로고
    • (R. Nice, Trans.). Cambridge, MA: Harvard University Press. (Original work published 1979)
    • Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste (R. Nice, Trans.). Cambridge, MA: Harvard University Press. (Original work published 1979)
    • (1984) Distinction: A social critique of the judgement of taste
    • Bourdieu, P.1
  • 38
    • 84883969028 scopus 로고
    • Death for a killer disease
    • (May-June)
    • Brilliant, L. B., & Brilliant, G. (1978, May-June). Death for a killer disease. Quest, p. 5.
    • (1978) Quest , pp. 5
    • Brilliant, L.B.1    Brilliant, G.2
  • 39
    • 0024910944 scopus 로고
    • Integrating blueprint and process: A structured flexibility approach to development management
    • Brinkerhoff, D., & Ingle, M. (1989). Integrating blueprint and process: A structured flexibility approach to development management. Public Administration and Development, 9, 487-500. doi:10.1002/pad.4230090503 http://dx.doi.org/10.1002/pad.4230090503
    • (1989) Public Administration and Development , vol.9 , pp. 487-500
    • Brinkerhoff, D.1    Ingle, M.2
  • 40
    • 84949820719 scopus 로고    scopus 로고
    • Long race begins for UK media
    • (July 6) Retrieved July 1, 2005, from
    • Brook, S., & Tryhorn, C. (2005, July 6). Long race begins for UK media. Guardian. Retrieved July 1, 2005, from http://media.guardian.co.uk/site/story/0,14173,1522562,00.html
    • (2005) Guardian
    • Brook, S.1    Tryhorn, C.2
  • 41
    • 84949820720 scopus 로고    scopus 로고
    • In IKEA we trust, Swedes tell pollsters
    • (November 19) Retrieved November 20, 2003, from
    • Brown, S. (2003, November 19). In IKEA we trust, Swedes tell pollsters. Reuters News Service. Retrieved November 20, 2003, from http://news.yahoo.com
    • (2003) Reuters News Service
    • Brown, S.1
  • 42
    • 0033147864 scopus 로고    scopus 로고
    • Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale
    • Bruning, S. D., & Ledingham, J. A. (1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review, 25(2), 157-170. doi:10.1016/S0363-8111(99)80160-X http://dx.doi.org/10.1016/S0363-8111%2899%2980160-X
    • (1999) Public Relations Review , vol.25 , Issue.2 , pp. 157-170
    • Bruning, S.D.1    Ledingham, J.A.2
  • 43
    • 57149145329 scopus 로고    scopus 로고
    • The miracle of Älmhult
    • Retrieved July 6, 2005, from
    • Burkeman, O. (2004). The miracle of Älmhult. Guardian. Retrieved July 6, 2005, from http://www.guardian.co.uk
    • (2004) Guardian
    • Burkeman, O.1
  • 45
    • 84911051165 scopus 로고    scopus 로고
    • 6th in a series of 50th Anniversary Memos. Retrieved August 4, 2005, from
    • Burson, H. (2003a). The next steps in going global: Offices in Asia and Australia. 6th in a series of 50th Anniversary Memos. Retrieved August 4, 2005, from http://www.bm.com/pages/about/history/memos/6
    • (2003) The next steps in going global: Offices in Asia and Australia
    • Burson, H.1
  • 47
    • 84949820723 scopus 로고    scopus 로고
    • Retrieved June 10, 2005, from
    • Butler, R. (2005). World's largest cities. Retrieved June 10, 2005, from http://www.mongabay.com/cities_pop_01.htm
    • (2005) World's largest cities
    • Butler, R.1
  • 48
    • 84949820724 scopus 로고    scopus 로고
    • (June 14). Associated Press. Retrieved June 15, 2005, from
    • Carpenter, D. (2005, June 14). McDonald's flagship aims at the hip. Associated Press. Retrieved June 15, 2005, from http://news.yahoo.com
    • (2005) McDonald's flagship aims at the hi
    • Carpenter, D.1
  • 49
    • 3242720211 scopus 로고    scopus 로고
    • Managing ethically with global stakeholders: A present and future challenge
    • Carroll, A. B. (2004). Managing ethically with global stakeholders: A present and future challenge. Academy of Management Executive, 18(2), 114-120. doi:10.5465/AME.2004.13836269 http://dx.doi.org/10.5465/AME.2004.13836269
    • (2004) Academy of Management Executive , vol.18 , Issue.2 , pp. 114-120
    • Carroll, A.B.1
  • 52
    • 0015025985 scopus 로고
    • Cultural resistance to smallpox vaccination in West Africa
    • Challenor, B. D. (1971). Cultural resistance to smallpox vaccination in West Africa. Journal of Tropical Medicine and Hygiene, 74, 57-59.
    • (1971) Journal of Tropical Medicine and Hygiene , vol.74 , pp. 57-59
    • Challenor, B.D.1
  • 53
    • 84869503483 scopus 로고    scopus 로고
    • Becoming professionals: A portrait of public relations in Singapore
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Chay-Németh, C. (2003). Becoming professionals: A portrait of public relations in Singapore. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 86-105). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 86-105
    • Chay-Németh, C.1
  • 54
    • 0039475632 scopus 로고    scopus 로고
    • Identity at issue: Linkages between "internal" and "external" organizational communication
    • F. Jablin & L. L. Putnam (Eds.), Thousand Oaks, CA: Sage
    • Cheney, G., & Christensen, L. T. (1997). Identity at issue: Linkages between "internal" and "external" organizational communication. In F. Jablin & L. L. Putnam (Eds.), New handbook of organizational communication (pp. 231-269). Thousand Oaks, CA: Sage.
    • (1997) New handbook of organizational communication , pp. 231-269
    • Cheney, G.1    Christensen, L.T.2
  • 56
    • 0005422134 scopus 로고
    • Bloomington: Indiana University Press
    • Chow, R. (1993). Writing diaspora. Bloomington: Indiana University Press.
    • (1993) Writing diaspora
    • Chow, R.1
  • 57
    • 0040259024 scopus 로고    scopus 로고
    • Marketing as auto-communication
    • Christensen, L. T. (1997). Marketing as auto-communication. Consumption, Markets and Culture, 1(3), 197-228. doi:10.1080/10253866.1997.9670299 http://dx.doi.org/10.1080/10253866.1997.9670299
    • (1997) Consumption, Markets and Culture , vol.1 , Issue.3 , pp. 197-228
    • Christensen, L.T.1
  • 58
    • 84868139543 scopus 로고    scopus 로고
    • Retrieved January 26, 2006, from
    • CIA. (2005). The world factbook. Retrieved January 26, 2006, from http://www.cia.gov/cia/publications/factbook/index.html
    • (2005) The world factbook
  • 59
    • 0003845472 scopus 로고    scopus 로고
    • Retrieved March 21, 2006, from
    • CIA. (2006). The world factbook. Retrieved March 21, 2006, from http://www.cia.gov/cia/publications/factbook/index.html
    • (2006) The world factbook
  • 60
    • 4344574228 scopus 로고    scopus 로고
    • Symbols for sale … at least for now: Symbolic consumption in transition economies
    • Clarke, I., III, Micken, K. S., & Hart, H. S. (2002). Symbols for sale … at least for now: Symbolic consumption in transition economies. Advances in Consumer Research, 29, 25-30.
    • (2002) Advances in Consumer Research , vol.29 , pp. 25-30
    • Clarke, I.1    Micken, K.S.2    Hart, H.S.3
  • 63
    • 84949808660 scopus 로고    scopus 로고
    • (April 13). The Free Press. Retrieved June 15, 2005, from
    • Cockburn, A. (2005, April 13). Message in a bottle. The Free Press. Retrieved June 15, 2005, from http://www.freepress.org/columns/display/2/2005/1107
    • (2005) Message in a bottle
    • Cockburn, A.1
  • 64
    • 84949820726 scopus 로고    scopus 로고
    • For Chinese, peasant revolt is a rare victory
    • (June 13) Retrieved June 14, 2005, from
    • Cody, E. (2005, June 13). For Chinese, peasant revolt is a rare victory. Washington Post Foreign Service. Retrieved June 14, 2005, from http://news.yahoo.com
    • (2005) Washington Post Foreign Service
    • Cody, E.1
  • 65
    • 85069352352 scopus 로고
    • Total victory in two-century effort is proclaimed by smallpox warriors
    • (October 26)
    • Cohn, V. (1979, October 26). Total victory in two-century effort is proclaimed by smallpox warriors. Washington Post, p. A2.
    • (1979) Washington Post , pp. A2
    • Cohn, V.1
  • 66
    • 0002297453 scopus 로고    scopus 로고
    • Public relations practice in Japan: Beginning again for the first time
    • H. M. Culbertson & N. Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Cooper-Chen, A. (1996). Public relations practice in Japan: Beginning again for the first time. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 222-237). Mahwah, NJ: Lawrence Erlbaum.
    • (1996) International public relations: A comparative analysis , pp. 222-237
    • Cooper-Chen, A.1
  • 67
    • 84886116171 scopus 로고    scopus 로고
    • Communicating with the Arab world
    • Crawford, A. P. (2004). Communicating with the Arab world. Strategist, 19(1), 30-32.
    • (2004) Strategist , vol.19 , Issue.1 , pp. 30-32
    • Crawford, A.P.1
  • 68
    • 1342301215 scopus 로고
    • Women and public relations education and practice in the United Arab Emirates
    • Creedon, P. J., Al-Khaja, W. A., & Kruckeberg, D. (1995). Women and public relations education and practice in the United Arab Emirates. Public Relations Review, 21(1), 59-77. doi:10.1016/0363-8111(95)90040-3 http://dx.doi.org/10.1016/0363-8111%2895%2990040-3
    • (1995) Public Relations Review , vol.21 , Issue.1 , pp. 59-77
    • Creedon, P.J.1    Al-Khaja, W.A.2    Kruckeberg, D.3
  • 69
    • 27644537305 scopus 로고    scopus 로고
    • A forgotten enemy: The threat of smallpox
    • Creehan, S. (2001). A forgotten enemy: The threat of smallpox. Harvard International Review, 23(1), 6-7.
    • (2001) Harvard International Review , vol.23 , Issue.1 , pp. 6-7
    • Creehan, S.1
  • 70
    • 84895294118 scopus 로고    scopus 로고
    • Russia and China called top business bribers
    • (May 17)
    • Crossette, B. (2002, May 17). Russia and China called top business bribers. New York Times, p. A10.
    • (2002) New York Times , pp. A10
    • Crossette, B.1
  • 73
    • 84869491441 scopus 로고    scopus 로고
    • Public relations in mainland China: An adolescent with growing pains
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Culbertson, H. M., & Chen, N. (2003). Public relations in mainland China: An adolescent with growing pains. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 23-45). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 23-45
    • Culbertson, H.M.1    Chen, N.2
  • 74
    • 0033186749 scopus 로고    scopus 로고
    • Public good, ethics, and everyday life: Beyond the boundaries of bioethics
    • Das, V. (1999). Public good, ethics, and everyday life: Beyond the boundaries of bioethics. Daedalus, 128(4), 99-134.
    • (1999) Daedalus , vol.128 , Issue.4 , pp. 99-134
    • Das, V.1
  • 75
    • 84949757147 scopus 로고
    • A job well done
    • (May)
    • Davies, M. (1980, May). A job well done. World Health, pp. 6-9.
    • (1980) World Health , pp. 6-9
    • Davies, M.1
  • 76
    • 0004106080 scopus 로고
    • (S. F. Rendell, Trans.). Berkeley: University of California Press
    • de Certeau, M. (1984). The practice of everyday life (S. F. Rendell, Trans.). Berkeley: University of California Press.
    • (1984) The practice of everyday life
    • de Certeau, M.1
  • 77
    • 84949820727 scopus 로고    scopus 로고
    • Killing fields deal hits delay
    • (April 7) Retrieved June 4, 2005, from
    • De Launey G. (2005, April 7). Killing fields deal hits delay. BBC News. Retrieved June 4, 2005, from http://news.bbc.co.uk/go/pr/fr/-/2/hi/asia-pacific/4419671.stm
    • (2005) BBC News
    • DeLauney, G.1
  • 78
    • 84949820728 scopus 로고    scopus 로고
    • Delight over KFC Tibet decision
    • (June 26). Retrieved July 19, 2005, from
    • Delight over KFC Tibet decision. (2004, June 26). BBC News. Retrieved July 19, 2005, from http://news.bbc.co.uk/2/hi/south_asia/3836927.stm
    • (2004) BBC News
  • 79
    • 0003905795 scopus 로고
    • Baltimore, MD: Johns Hopkins University Press
    • Derrida, J. (1974). Of grammatology. Baltimore, MD: Johns Hopkins University Press.
    • (1974) Of grammatology
    • Derrida, J.1
  • 81
    • 0033408147 scopus 로고    scopus 로고
    • When ethics travel: The promise and peril of global business ethics
    • Donalson, T., & Dunfree, T. W. (1999). When ethics travel: The promise and peril of global business ethics. California Management Review, 41(4), 45-63.
    • (1999) California Management Review , vol.41 , Issue.4 , pp. 45-63
    • Donalson, T.1    Dunfree, T.W.2
  • 82
    • 28044432796 scopus 로고    scopus 로고
    • Revelations of an ecological perspective: Issues, inertia, and the public opinion environment of organizational populations
    • Dougall, E. (2005). Revelations of an ecological perspective: Issues, inertia, and the public opinion environment of organizational populations. Public Relations Review, 31(4), 534-543. doi:10.1016/j.pubrev.2005.08.013 http://dx.doi.org/10.1016/j.pubrev.2005.08.013
    • (2005) Public Relations Review , vol.31 , Issue.4 , pp. 534-543
    • Dougall, E.1
  • 83
    • 79961218319 scopus 로고
    • Up and down with ecology: The "issue attention cycle."
    • Down, A. (1972). Up and down with ecology: The "issue attention cycle."The Public Interest, 28, 38-50.
    • (1972) The Public Interest , vol.28 , pp. 38-50
    • Down, A.1
  • 84
    • 85066190964 scopus 로고    scopus 로고
    • Liberating the intellectual domain from the practice: Public relations, activism, and the role of the scholar
    • Dozier, D. M., & Lauzen, M. M. (2000). Liberating the intellectual domain from the practice: Public relations, activism, and the role of the scholar. Journal of Public Relations Research, 12(1), 3-22. doi:10.1207/S1532754XJPRR1201_2 http://dx.doi.org/10.1207/S1532754XJPRR1201_2
    • (2000) Journal of Public Relations Research , vol.12 , Issue.1 , pp. 3-22
    • Dozier, D.M.1    Lauzen, M.M.2
  • 85
    • 84937276355 scopus 로고    scopus 로고
    • Thousand Oaks, CA: Sage
    • du Gay, P. (1996). Consumption and identity at work. Thousand Oaks, CA: Sage. doi:10.4135/9781446221945 http://dx.doi.org/10.4135/9781446221945
    • (1996) Consumption and identity at work
    • du Gay, P.1
  • 88
    • 84949820729 scopus 로고    scopus 로고
    • Got 5,000 euros? Need a new car?
    • (June 24). Retrieved July 1, 2005, from
    • Edmondson, G. (2005, June 24). Got 5,000 euros? Need a new car?Business Week Online. Retrieved July 1, 2005, from http://news.yahoo.com
    • (2005) Business Week Online
    • Edmondson, G.1
  • 89
    • 84949779660 scopus 로고    scopus 로고
    • On the worldwide public relations community
    • In. Retrieved April 8, 2003, from
    • Falconi, T. M. (2003). On the worldwide public relations community. In Public relations in Europe (pp. 14-16). Retrieved April 8, 2003, from http://www.eprn.org/European PRnews2_1/Column1.pdf
    • (2003) Public relations in Europe , pp. 14-16
    • Falconi, T.M.1
  • 90
    • 84949820730 scopus 로고    scopus 로고
    • Indian rebels target US cola
    • (March 24) Retrieved May 28, 2005, from
    • Farooq, O. (2003, March 24). Indian rebels target US cola. BBC News. Retrieved May 28, 2005, from http://news.bbc.co.uk/1/hi/world/south_asia/2881191.stm
    • (2003) BBC News
    • Farooq, O.1
  • 91
    • 84949820731 scopus 로고    scopus 로고
    • (n.d.). Retrieved June 15, 2005, from
    • Federal Research Division of the Library of Congress. (n.d.). Sudan: Ethnicity. Retrieved June 15, 2005, from http://www.mongabay.com/reference/country_studies/sudan/35.html
    • Sudan: Ethnicity
  • 93
    • 84949820732 scopus 로고    scopus 로고
    • Propaganda wars in Kosovo and Chechnya
    • (January 5) Retrieved June 6, 2005, from
    • Fish, J. (2000, January 5). Propaganda wars in Kosovo and Chechnya. BBC News. Retrieved June 6, 2005, from http://news.bbc.co.uk/1/hi/world/europe/591916.stm
    • (2000) BBC News
    • Fish, J.1
  • 96
    • 84949749969 scopus 로고    scopus 로고
    • Trinidad: Life on the margins
    • L. Chávez (Ed.), Durham, NC: Duke University Press
    • Foley, J. (2005). Trinidad: Life on the margins. In L. Chávez (Ed.), Capitalism, God, and a good cigar (pp. 45-61). Durham, NC: Duke University Press.
    • (2005) Capitalism, God, and a good cigar , pp. 45-61
    • Foley, J.1
  • 97
    • 84949820734 scopus 로고    scopus 로고
    • (January 16). Retrieved July 20, 2005, from
    • http://Food Service.com. (2004, January 16). Yum! Restaurants International opens 1000th KFC in China. Retrieved July 20, 2005, from http://www.foodservice.com/news/company_news_detail
    • (2004) Yum! Restaurants International opens 1000th KFC in China
  • 99
    • 0003823523 scopus 로고
    • (A. Sheridan, Trans.). New York: Vintage Books. (Original work published 1975)
    • Foucault, M. (1995). Discipline & punish: The birth of the prison (A. Sheridan, Trans.). New York: Vintage Books. (Original work published 1975)
    • (1995) Discipline & punish: The birth of the prison
    • Foucault, M.1
  • 100
    • 85066180650 scopus 로고    scopus 로고
    • Ascending cultural competence potential: An assessment and profile of U.S. public relations practitioners' preparation for international assignments
    • Freitag, A. R. (2002). Ascending cultural competence potential: An assessment and profile of U.S. public relations practitioners' preparation for international assignments. Journal of Public Relations Research, 14(3), 207-227. doi:10.1207/S1532754XJPRR1403_3 http://dx.doi.org/10.1207/S1532754XJPRR1403_3
    • (2002) Journal of Public Relations Research , vol.14 , Issue.3 , pp. 207-227
    • Freitag, A.R.1
  • 102
    • 0036613686 scopus 로고    scopus 로고
    • The self-representation of sub-Saharan African nations on the World Wide Web
    • Fürsich, E., & Robins, M. B. (2002). http://Africa.com: The self-representation of sub-Saharan African nations on the World Wide Web. Critical Studies in Mass Communication, 19(2), 190-211.
    • (2002) Critical Studies in Mass Communication , vol.19 , Issue.2 , pp. 190-211
    • Fürsich, E.1    Robins, M.B.2
  • 103
    • 26444502032 scopus 로고    scopus 로고
    • Visiting Africa: Constructions of nation and identity on travel websites
    • Fürsich, E., & Robins, M. B. (2004). Visiting Africa: Constructions of nation and identity on travel websites. Journal of Asian and African Studies, 39(1-2), 133-152.
    • (2004) Journal of Asian and African Studies , vol.39 , Issue.1-2 , pp. 133-152
    • Fürsich, E.1    Robins, M.B.2
  • 106
    • 0000635440 scopus 로고
    • Issues management revisited: A tool that deserves another look
    • Gaunt, P., & Ollenburger, J. (1995). Issues management revisited: A tool that deserves another look. Public Relations Review, 21(3), 199-210. doi:10.1016/0363-8111(95)90021-7 http://dx.doi.org/10.1016/0363-8111%2895%2990021-7
    • (1995) Public Relations Review , vol.21 , Issue.3 , pp. 199-210
    • Gaunt, P.1    Ollenburger, J.2
  • 107
    • 26444587462 scopus 로고    scopus 로고
    • Africa and globalization: Marginalization and resistance
    • Gibson, N. C. (2004). Africa and globalization: Marginalization and resistance. Journal of Asian and African Studies, 39(1-2), 1-28. doi:10.1177/0021909604048244 http://dx.doi.org/10.1177/0021909604048244
    • (2004) Journal of Asian and African Studies , vol.39 , Issue.1-2 , pp. 1-28
    • Gibson, N.C.1
  • 108
    • 0002560818 scopus 로고    scopus 로고
    • Diaspora and the detours of identity
    • K. Woodward (Ed.), Thousand Oaks, CA: Sage
    • Gilroy, P. (1997). Diaspora and the detours of identity. In K. Woodward (Ed.), Identity and difference (pp. 299-343). Thousand Oaks, CA: Sage.
    • (1997) Identity and difference , pp. 299-343
    • Gilroy, P.1
  • 109
    • 84949753662 scopus 로고    scopus 로고
    • The spin myth
    • (July 6)
    • Gladwell, M. (1998, July 6). The spin myth. New Yorker, pp. 66-73.
    • (1998) New Yorker , pp. 66-73
    • Gladwell, M.1
  • 110
    • 84949788198 scopus 로고    scopus 로고
    • Retrieved July 17, 2005, from
    • Global Business Coalition on HIV/AIDS. (2005). Fact sheet: New commitments to fight HIV'/AIDS in China by GBC member companies. Retrieved July 17, 2005, from http://www.businessfightsaids.org/atf/cf/%7BEE846F03-1625-4723-9A53B0CDD2195782%7D/GBC%20Company%20Commitments%20Fact%20Sheet.pdf
    • (2005) Fact sheet: New commitments to fight HIV'/AIDS in China by GBC member companies
  • 111
    • 12344277894 scopus 로고    scopus 로고
    • Retrieved July 26, 2005, from
    • Global Reach. (2004). Global Internet statistics. Retrieved July 26, 2005, from http://global-reach.biz/globstats/index.php3
    • (2004) Global Internet statistics
  • 112
    • 0028911386 scopus 로고
    • WHO's special programmes: Undermining from above
    • (January 21)
    • Godlee, F. (1995, January 21). WHO's special programmes: Undermining from above. British Medical Journal, pp. 178-182. doi:10.1136/bmj.310.6973.178a http://dx.doi.org/10.1136/bmj.310.6973.178a
    • (1995) British Medical Journal , pp. 178-182
    • Godlee, F.1
  • 113
    • 84949820736 scopus 로고    scopus 로고
    • Social disease of collective irresponsibility
    • (April 1)
    • Greaves, D. (2001, April 1). Social disease of collective irresponsibility. The Lancet, p. 1190.
    • (2001) The Lancet , pp. 1190
    • Greaves, D.1
  • 114
    • 84949790353 scopus 로고    scopus 로고
    • Retrieved May 25, 2006, from
    • Green COM Project. (2005). South Africa: Active learning about climate change. Retrieved May 25, 2006, from http://www.greencom.org/greencom/pdf/South Africa.pdf
    • (2005) South Africa: Active learning about climate change
  • 115
    • 0028990727 scopus 로고
    • Intimidation, coercion and resistance in the final stages of the South Asian smallpox eradication campaign, 1973-1975
    • Greenough, P. (1995). Intimidation, coercion and resistance in the final stages of the South Asian smallpox eradication campaign, 1973-1975. Social Science and Medicine, 41(5), 633-645. doi:10.1016/0277-9536(95)00035-6 http://dx.doi.org/10.1016/0277-9536%2895%2900035-6
    • (1995) Social Science and Medicine , vol.41 , Issue.5 , pp. 633-645
    • Greenough, P.1
  • 116
    • 79952179615 scopus 로고
    • Coca-Cola's big fizzle: Consumer revolt forces the company to bring back the old, familiar flavor
    • (July 22)
    • Greenwald, J. (1985, July 22). Coca-Cola's big fizzle: Consumer revolt forces the company to bring back the old, familiar flavor. Time, pp. 48-52.
    • (1985) Time , pp. 48-52
    • Greenwald, J.1
  • 118
    • 84992990004 scopus 로고    scopus 로고
    • Are the IABC's excellence principles generic? Comparing Slovenia and the United States, the United Kingdom, and Canada
    • Grunig, L. A., Grunig, J. E., & Verĉiĉ, D. (1998). Are the IABC's excellence principles generic? Comparing Slovenia and the United States, the United Kingdom, and Canada. Journal of Communication Management, 2, 335-356. doi:10.1108/eb023475 http://dx.doi.org/10.1108/eb023475
    • (1998) Journal of Communication Management , vol.2 , pp. 335-356
    • Grunig, L.A.1    Grunig, J.E.2    Verĉiĉ, D.3
  • 119
    • 0031260716 scopus 로고    scopus 로고
    • From the I to the We: Discourse ethics, identity, and the pragmatics of partnership in the west of Scotland
    • Gunson, D., & Collins, C. (1997). From the I to the We: Discourse ethics, identity, and the pragmatics of partnership in the west of Scotland. Communication Theory, 7(4), 278-300. doi:10.1111/j.1468-2885.1997.tb00154.x http://dx.doi.org/10.1111/j.1468-2885.1997.tb00154.x
    • (1997) Communication Theory , vol.7 , Issue.4 , pp. 278-300
    • Gunson, D.1    Collins, C.2
  • 120
    • 0347057482 scopus 로고    scopus 로고
    • Public relations between universality and particularity: Toward a moral-philosophical conception of public relations ethics
    • R. Heath (Ed.), Thousand Oaks, CA: Sage
    • Haas, T. (2001). Public relations between universality and particularity: Toward a moral-philosophical conception of public relations ethics. In R. Heath (Ed.), Handbook of public relations (pp. 423-433). Thousand Oaks, CA: Sage. doi:10.4135/9781452220727 http://dx.doi.org/10.4135/9781452220727
    • (2001) Handbook of public relations , pp. 423-433
    • Haas, T.1
  • 122
  • 123
    • 0004134847 scopus 로고
    • New York: Anchor Press/Doubleday
    • Hall, E. T. (1977). Beyond culture. New York: Anchor Press/Doubleday.
    • (1977) Beyond culture
    • Hall, E.T.1
  • 125
    • 84976932970 scopus 로고
    • Cultural studies: Two paradigms
    • Hall, S. (1980). Cultural studies: Two paradigms. Media, Culture and Society, 2(1), 57-72. doi:10.1177/016344378000200106 http://dx.doi.org/10.1177/016344378000200106
    • (1980) Media, Culture and Society , vol.2 , Issue.1 , pp. 57-72
    • Hall, S.1
  • 126
    • 0002165620 scopus 로고
    • The local and the global: Globalization and ethnicities
    • A. D. King (Ed.), London: Macmillan
    • Hall, S. (1991). The local and the global: Globalization and ethnicities. In A. D. King (Ed.), Culture, globalization and the world system (pp. 19-30). London: Macmillan.
    • (1991) Culture, globalization and the world system , pp. 19-30
    • Hall, S.1
  • 127
    • 0003031162 scopus 로고
    • Encoding/decoding
    • S. During (Ed.), New York: Routledge
    • Hall, S. (1993). Encoding/decoding. In S. During (Ed.), The cultural studies reader (pp. 90-103). New York: Routledge.
    • (1993) The cultural studies reader , pp. 90-103
    • Hall, S.1
  • 128
    • 0003209301 scopus 로고    scopus 로고
    • Introduction: Who needs "identity"?
    • S. Hall & P.du Gay (Eds.), Thousand Oaks, CA: Sage
    • Hall, S. (1996). Introduction: Who needs "identity"? In S. Hall & P.du Gay (Eds.), Questions of cultural identity (pp. 1-17). Thousand Oaks, CA: Sage. doi:10.4135/9781446221907 http://dx.doi.org/10.4135/9781446221907
    • (1996) Questions of cultural identity , pp. 1-17
    • Hall, S.1
  • 129
    • 0009228390 scopus 로고    scopus 로고
    • The centrality of culture: Notes on the cultural revolutions of our time
    • K. Thompson (Ed.), London: Sage
    • Hall, S. (1997a). The centrality of culture: Notes on the cultural revolutions of our time. In K. Thompson (Ed.), Media and cultural regulation (pp. 208-236). London: Sage.
    • (1997) Media and cultural regulation , pp. 208-236
    • Hall, S.1
  • 131
    • 0001317827 scopus 로고
    • Greenpeace and press coverage of environmental issues
    • A. Hansen (Ed.), Leicester, UK: Leicester University Press
    • Hansen, A. (1993). Greenpeace and press coverage of environmental issues. In A. Hansen (Ed.), The mass media and environmental issues (pp. 150-178). Leicester, UK: Leicester University Press.
    • (1993) The mass media and environmental issues , pp. 150-178
    • Hansen, A.1
  • 132
    • 84949820737 scopus 로고    scopus 로고
    • Harare embarks on major public relations campaign
    • (February 9). Retrieved January 6, 2006, from Info Trac Onefile database
    • Harare embarks on major public relations campaign. (2002, February 9). Africa News Service. Retrieved January 6, 2006, from Info Trac Onefile database.
    • (2002) Africa News Service
  • 133
    • 0007076726 scopus 로고
    • A rhetorical approach to zones of meaning and organizational prerogatives
    • Heath, R. L. (1993). A rhetorical approach to zones of meaning and organizational prerogatives. Public Relations Review, 19(2), 141-155. doi:10.1016/0363-8111(93)90004-V http://dx.doi.org/10.1016/0363-8111%2893%2990004-V
    • (1993) Public Relations Review , vol.19 , Issue.2 , pp. 141-155
    • Heath, R.L.1
  • 135
    • 84949788751 scopus 로고
    • A victory for all mankind
    • (May)
    • Henderson, D. A. (1980, May). A victory for all mankind. World Health, pp. 3-5.
    • (1980) World Health , pp. 3-5
    • Henderson, D.A.1
  • 138
    • 84917459141 scopus 로고    scopus 로고
    • The intercultural communication context: Preparation for international public relations
    • M. Parkinson & D. Ekachai (Eds.), Boston: Allyn & Bacon
    • Hill, L. B., & Dixon, L. D. (2006). The intercultural communication context: Preparation for international public relations. In M. Parkinson & D. Ekachai (Eds.), International and intercultural public relations: A campaign case approach (pp. 66-84). Boston: Allyn & Bacon.
    • (2006) International and intercultural public relations: A campaign case approach , pp. 66-84
    • Hill, L.B.1    Dixon, L.D.2
  • 139
    • 0001932889 scopus 로고    scopus 로고
    • Public relations practitioners' perception of the World Wide Web as a communication tool
    • Hill, L. N., & White, C. (2000). Public relations practitioners' perception of the World Wide Web as a communication tool. Public Relations Review, 26(1), 31-51. doi:10.1016/S0363-8111(00)00029-1 http://dx.doi.org/10.1016/S0363-8111%2800%2900029-1
    • (2000) Public Relations Review , vol.26 , Issue.1 , pp. 31-51
    • Hill, L.N.1    White, C.2
  • 141
    • 28744432953 scopus 로고    scopus 로고
    • (n.d.).: Brazil. Retrieved July 15, 2005, from
    • Hofstede, G. (n.d.). Geert Hofstede™ cultural dimensions: Brazil. Retrieved July 15, 2005, from http://www.geert-hofstede.com/hofstede_brazil.shtml
    • Geert Hofstede™ cultural dimensions
    • Hofstede, G.1
  • 142
    • 85069350536 scopus 로고
    • Coca-Cola swallows its words
    • (July 14)
    • Hollie, P. G. (1985a, July 14). Coca-Cola swallows its words. New York Times, p. D28.
    • (1985) New York Times , pp. D28
    • Hollie, P.G.1
  • 143
    • 85069349789 scopus 로고
    • Fans of "old Coke" wouldn't give u
    • (July 12)
    • Hollie, P. G. (1985b, July 12). Fans of "old Coke" wouldn't give up. New York Times, p. D15.
    • (1985) New York Times , pp. D15
    • Hollie, P.G.1
  • 144
    • 85069351931 scopus 로고
    • Formula for Coca-Cola is expected to change
    • (April 23)
    • Hollie, P. G. (1985c, April 23). Formula for Coca-Cola is expected to change. New York Times, p. D1.
    • (1985) New York Times , pp. D1
    • Hollie, P.G.1
  • 145
    • 85066214963 scopus 로고    scopus 로고
    • Postmodern values in public relations
    • Holtzhausen, D. R. (2000). Postmodern values in public relations. Journal of Public Relations Research, 12(1), 93-114. doi:10.1207/S1532754XJPRR1201_6 http://dx.doi.org/10.1207/S1532754XJPRR1201_6
    • (2000) Journal of Public Relations Research , vol.12 , Issue.1 , pp. 93-114
    • Holtzhausen, D.R.1
  • 148
    • 85066203036 scopus 로고    scopus 로고
    • OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships
    • Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships. Journal of Public Relations Research, 13(1), 61-90. doi:10.1207/S1532754XJPRR1301_4 http://dx.doi.org/10.1207/S1532754XJPRR1301_4
    • (2001) Journal of Public Relations Research , vol.13 , Issue.1 , pp. 61-90
    • Huang, Y.H.1
  • 149
    • 0141559185 scopus 로고    scopus 로고
    • Culture and international anti-corruption agreements in Latin America
    • Husted, B. W. (2002). Culture and international anti-corruption agreements in Latin America. Journal of Business Ethics, 37, 413-422. doi:10.1023/A:1015248921716 http://dx.doi.org/10.1023/A:1015248921716
    • (2002) Journal of Business Ethics , vol.37 , pp. 413-422
    • Husted, B.W.1
  • 150
    • 0033149357 scopus 로고    scopus 로고
    • The definition, dimensions, and domain of public relations
    • Hutton, J. G. (1999). The definition, dimensions, and domain of public relations. Public Relations Review, 25, 199-214. doi:10.1016/S0363-8111(99)80162-3 http://dx.doi.org/10.1016/S0363-8111%2899%2980162-3
    • (1999) Public Relations Review , vol.25 , pp. 199-214
    • Hutton, J.G.1
  • 151
    • 84949796408 scopus 로고    scopus 로고
    • International Communications Consultancy Organisation. Retrieved June 20, 2005, from
    • ICCO. (2004). Introductory guidance paper on international public relations. International Communications Consultancy Organisation. Retrieved June 20, 2005, from http://www.iccopr.com/site/content/view/130/99/
    • (2004) Introductory guidance paper on international public relations
  • 152
    • 84949820739 scopus 로고    scopus 로고
    • International Communications Consultancy Organisation. Retrieved January 23, 2006, from
    • ICCO. (2006). Media transparency charter. International Communications Consultancy Organisation. Retrieved January 23, 2006, from http://www.iccopr.com/members/?fuseaction=Media Transparency Charter
    • (2006) Media transparency charter
  • 155
    • 1342343624 scopus 로고    scopus 로고
    • Corporate communication: Challenges and opportunities in a digital world
    • Ihator, A. (2001). Corporate communication: Challenges and opportunities in a digital world. Public Relations Quarterly, 46(4), 15-18.
    • (2001) Public Relations Quarterly , vol.46 , Issue.4 , pp. 15-18
    • Ihator, A.1
  • 157
    • 0014327718 scopus 로고
    • Traditional beliefs about smallpox and its treatment in the Republic of Mali
    • Imperato, P. J., & Traoré, D. (1968). Traditional beliefs about smallpox and its treatment in the Republic of Mali. The Journal of Tropical Medicine and Hygiene, 10(1), 224-228.
    • (1968) The Journal of Tropical Medicine and Hygiene , vol.10 , Issue.1 , pp. 224-228
    • Imperato, P.J.1    Traoré, D.2
  • 158
    • 84949820740 scopus 로고
    • India and W.H.O. in big drive to prevent revival of smallpox
    • (November 2)
    • India and W.H.O. in big drive to prevent revival of smallpox. (1975, November 2). New York Times, p. 16.
    • (1975) New York Times , pp. 16
  • 159
    • 84949820741 scopus 로고    scopus 로고
    • Retrieved July 20, 2005, from
    • http://International Reports.net. (2001). Ecuador 2001. Retrieved July 20, 2005, from http://www.internationalreports.net/theamericas/ecuador/2001/opportunites.html
    • (2001) Ecuador 2001
  • 160
    • 84949820742 scopus 로고    scopus 로고
    • In Turkey, Hughes gets an earful on Iraq
    • (September 28). Retrieved November 4, 2005, from
    • In Turkey, Hughes gets an earful on Iraq. (2005, September 28). USA Today. Retrieved November 4, 2005, from http://www.usatoday.com/news/world/2005-09-28-turkey-hughes_x.htm
    • (2005) USA Today
  • 161
    • 84917293535 scopus 로고    scopus 로고
    • Globalizing feminist ethics
    • Jaggar, A. M. (1998). Globalizing feminist ethics. Hypatia, 13(2), 7-31. doi:10.1111/j.1527-2001.1998.tb01223.x http://dx.doi.org/10.1111/j.1527-2001.1998.tb01223.x
    • (1998) Hypatia , vol.13 , Issue.2 , pp. 7-31
    • Jaggar, A.M.1
  • 162
    • 85135317384 scopus 로고    scopus 로고
    • Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption
    • Jamal, A. (2003). Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption. European Journal of Marketing, 37(11-12), 1599-1620. doi:10.1108/03090560310495375 http://dx.doi.org/10.1108/03090560310495375
    • (2003) European Journal of Marketing , vol.37 , Issue.11-12 , pp. 1599-1620
    • Jamal, A.1
  • 164
    • 22544434203 scopus 로고    scopus 로고
    • Salsa criticism at the turn of the century: Identity politics and authenticity
    • Katz, M. (2005). Salsa criticism at the turn of the century: Identity politics and authenticity. Popular Music and Society, 28(1), 35-54. doi:10.1080/0300776042000300963 http://dx.doi.org/10.1080/0300776042000300963
    • (2005) Popular Music and Society , vol.28 , Issue.1 , pp. 35-54
    • Katz, M.1
  • 165
    • 79960696872 scopus 로고    scopus 로고
    • Public relations in Egypt: Practices, obstacles, and potentials
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Keenan, K. (2003). Public relations in Egypt: Practices, obstacles, and potentials. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 178-198). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 178-198
    • Keenan, K.1
  • 166
    • 84949772392 scopus 로고    scopus 로고
    • Church drives traffic at Philippine shopping mall
    • (October) Retrieved August 5, 2005, from
    • Kenyon, K. (1998, October). Church drives traffic at Philippine shopping mall. Shopping Centers Today. Retrieved August 5, 2005, from http://www.icsc.org/srch/sct/current/sct9810/22.htm
    • (1998) Shopping Centers Today
    • Kenyon, K.1
  • 167
    • 84949820743 scopus 로고    scopus 로고
    • Ecotourism abuse
    • (July 11) Retrieved July 21, 2005, from
    • Kerschner, J. (2004, July 11). Ecotourism abuse. The Borneo Post Sunday. Retrieved July 21, 2005, from http://www.borneoecotours.com/news/details.asp?newsid=52
    • (2004) The Borneo Post Sunday
    • Kerschner, J.1
  • 168
    • 84949820744 scopus 로고    scopus 로고
    • (September 3). Retrieved July 19, 2005, from
    • KFC. (2002, September 3). KFC opens China's first drive-thru restaurant. Retrieved July 19, 2005, from http://www.kfc.com/about/pr/090302.htm
    • (2002) KFC opens China's first drive-thru restaurant
  • 169
    • 0035285483 scopus 로고    scopus 로고
    • Business ethics east vs. west: Myths and realities
    • Khera, I. P. (2001). Business ethics east vs. west: Myths and realities. Journal of Business Ethics, 30, 29-39. doi:10.1023/A:1006489410023 http://dx.doi.org/10.1023/A:1006489410023
    • (2001) Journal of Business Ethics , vol.30 , pp. 29-39
    • Khera, I.P.1
  • 170
    • 84949820745 scopus 로고    scopus 로고
    • (May). Panel presentation at the meeting of the International Communication Association, San Diego, CA
    • Kim, W. (2003, May). Public relations in Korea. Panel presentation at the meeting of the International Communication Association, San Diego, CA.
    • (2003) Public relations in Korea
    • Kim, W.1
  • 171
    • 84949820746 scopus 로고    scopus 로고
    • King seeks 11 palaces for wives
    • (January 12). Retrieved June 12, 2005, from
    • King seeks 11 palaces for wives. (2004, January 12). BBC News. Retrieved June 12, 2005, from http://news.bbc.co.uk/1/hi/world/africa/3389211.stm
    • (2004) BBC News
  • 172
    • 0036930221 scopus 로고    scopus 로고
    • Are free trade areas good for multilateralism? Evidence from the European Free Trade Association
    • Kono, D. Y. (2002). Are free trade areas good for multilateralism? Evidence from the European Free Trade Association. International Studies Quarterly, 46, 507-527. doi:10.1111/1468-2478.00243 http://dx.doi.org/10.1111/1468-2478.00243
    • (2002) International Studies Quarterly , vol.46 , pp. 507-527
    • Kono, D.Y.1
  • 173
    • 84949820747 scopus 로고    scopus 로고
    • Paper presented at the symposium Final Status for Kosovo, Chicago, IL. Retrieved June 5, 2005, from
    • Kunczik, M. (2004). Images of nations and transnational public relations of governments with special reference to the Kosovo. Paper presented at the symposium Final Status for Kosovo, Chicago, IL. Retrieved June 5, 2005, from http://pbosnia.kentlaw.edu/symposium/kunczik-Images%200f%20Nations%20and%20Transnational%20Public%20Relations%20by%20Governents%20with%20Special Reference%20to%20the%20Kosovo.htm
    • (2004) Images of nations and transnational public relations of governments with special reference to the Kosovo
    • Kunczik, M.1
  • 174
    • 85039631456 scopus 로고    scopus 로고
    • Barbie, "Titanic" show good side of "Great Satan."
    • (October 27)
    • Lancaster, J. (1998, October 27). Barbie, "Titanic" show good side of "Great Satan."Washington Post, p. A1.
    • (1998) Washington Post , pp. A1
    • Lancaster, J.1
  • 175
    • 0002200384 scopus 로고
    • The structure and function of communication in society
    • L. Bryson (Ed.), New York: Harper
    • Lasswell, H. D. (1948). The structure and function of communication in society. In L. Bryson (Ed.), The communication of ideas. New York: Harper.
    • (1948) The communication of ideas
    • Lasswell, H.D.1
  • 176
    • 84949820748 scopus 로고    scopus 로고
    • Retrieved June 20, 2005, from
    • Lawrence, F. (2004). Things get worse with Coke. Retrieved June 20, 2005, from http://www.guardian.co.uk/uk_news/story/0,,1174014,00.html
    • (2004) Things get worse with Coke
    • Lawrence, F.1
  • 177
    • 84951262837 scopus 로고    scopus 로고
    • Bringing publics into public relations: New theoretical frameworks for practice
    • R. Heath (Ed.), Thousand Oaks, CA: Sage
    • Leitch, S., & Neilson, D. (2001). Bringing publics into public relations: New theoretical frameworks for practice. In R. Heath (Ed.), The handbook of public relations (pp. 127-138). Thousand Oaks, CA: Sage.
    • (2001) The handbook of public relations , pp. 127-138
    • Leitch, S.1    Neilson, D.2
  • 178
    • 2442632076 scopus 로고    scopus 로고
    • Corporate branding in the new economy
    • Leitch, S., & Richardson, N. (2003). Corporate branding in the new economy. European Journal of Marketing, 37(7-8), 1065-1079. doi:10.1108/03090560310477663 http://dx.doi.org/10.1108/03090560310477663
    • (2003) European Journal of Marketing , vol.37 , Issue.7-8 , pp. 1065-1079
    • Leitch, S.1    Richardson, N.2
  • 179
    • 84965437694 scopus 로고
    • Buying the exotic "other": Reading the "Banana Republic" mail order catalogue
    • Lester, E. (1992). Buying the exotic "other": Reading the "Banana Republic" mail order catalogue. Journal of Communication Inquiry, 16(2), 74-85. doi:10.1177/019685999201600206 http://dx.doi.org/10.1177/019685999201600206
    • (1992) Journal of Communication Inquiry , vol.16 , Issue.2 , pp. 74-85
    • Lester, E.1
  • 181
    • 84937337055 scopus 로고    scopus 로고
    • Consuming satellite modernities
    • Ma, E. K. (2001). Consuming satellite modernities. Cultural Studies, 15(3-4), 444-463. doi:10.1080/095023800110046650 http://dx.doi.org/10.1080/095023800110046650
    • (2001) Cultural Studies , vol.15 , Issue.3-4 , pp. 444-463
    • Ma, E.K.1
  • 182
    • 0007457285 scopus 로고    scopus 로고
    • Introduction
    • H. Mackay (Ed.), Thousand Oaks, CA: Sage
    • Mackay, H. (1997). Introduction. In H. Mackay (Ed.), Consumption and everyday life (pp. 1-12). Thousand Oaks, CA: Sage.
    • (1997) Consumption and everyday life , pp. 1-12
    • McKay, H.1
  • 183
    • 85045162194 scopus 로고    scopus 로고
    • Third-wave feminism and the need to reweave the nature/culture duality
    • Mack-Canty C. (2004). Third-wave feminism and the need to reweave the nature/culture duality. NWSA Journal, 16(3), 154-179. doi:10.2979/NWS.2004.16.3.154 http://dx.doi.org/10.2979/NWS.2004.16.3.154
    • (2004) NWSA Journal , vol.16 , Issue.3 , pp. 154-179
    • Mack-Canty, C.1
  • 184
    • 84949793576 scopus 로고    scopus 로고
    • A magnificent obsession
    • (March 13)
    • MacKenzie, D. (2004, March 13). A magnificent obsession. New Scientist, pp. 44-47.
    • (2004) New Scientist , pp. 44-47
    • McKenzie, D.1
  • 186
    • 84949820749 scopus 로고    scopus 로고
    • Communications commissioner to battle to introduce change
    • (December 20) Retrieved July 27, 2005, from
    • Mahoney H. (2004, December 20). Communications commissioner to battle to introduce change. EUObserver. Retrieved July 27, 2005, from http://ec.europa.eu/commission_barroso/wallstrom/interviews/euob server_20041220_en.htm
    • (2004) EUObserver
    • Mahoney, H.1
  • 187
    • 84949770661 scopus 로고    scopus 로고
    • The challenge of the next century: The globalization of responsibility
    • Mandela, N. (2000). The challenge of the next century: The globalization of responsibility. New Perspectives Quarterly, 17(1), 34-35. doi:10.1111/0893-7850.00236 http://dx.doi.org/10.1111/0893-7850.00236
    • (2000) New Perspectives Quarterly , vol.17 , Issue.1 , pp. 34-35
    • Mandela, N.1
  • 188
    • 0015800195 scopus 로고
    • Popular beliefs about smallpox and other common infectious diseases in south India
    • Mather, R. J., & John, T. J. (1973). Popular beliefs about smallpox and other common infectious diseases in south India. Tropical and Geographical Medicine, 25(2), 190-196.
    • (1973) Tropical and Geographical Medicine , vol.25 , Issue.2 , pp. 190-196
    • Mather, R.J.1    John, T.J.2
  • 189
    • 4043163743 scopus 로고    scopus 로고
    • From global to glocal: How Gillette's Sensor Excel accommodates to Japan
    • Maynard, M. (2003). From global to glocal: How Gillette's Sensor Excel accommodates to Japan. Keio Communication Review, 25, 57-75.
    • (2003) Keio Communication Review , vol.25 , pp. 57-75
    • Maynard, M.1
  • 190
    • 4043119824 scopus 로고    scopus 로고
    • Between global and glocal: Content analysis of the Chinese Web sites of the 100 top global brands
    • Maynard, M., & Tian, Y. (2004). Between global and glocal: Content analysis of the Chinese Web sites of the 100 top global brands. Public Relations Review, 30, 285-291. doi:10.1016/j.pubrev.2004.04.003 http://dx.doi.org/10.1016/j.pubrev.2004.04.003
    • (2004) Public Relations Review , vol.30 , pp. 285-291
    • Maynard, M.1    Tian, Y.2
  • 192
    • 84949820750 scopus 로고    scopus 로고
    • (November 8). Annual convention of the Public Relations Society of America, Nashville, TN
    • McDermott, P. M. (1997, November 8). Workshop on international public relations. Annual convention of the Public Relations Society of America, Nashville, TN.
    • (1997) Workshop on international public relations
    • McDermott, P.M.1
  • 193
    • 84949820751 scopus 로고    scopus 로고
    • Solving Russia's image problem key to attracting U.S. finance
    • (June 24) Retrieved July 19, 2005, from
    • McGregor, C. (2003, June 24). Solving Russia's image problem key to attracting U.S. finance. St. Petersburg Times. Retrieved July 19, 2005, from http://www.sptimes.ru/index.php?action_id=2&story_id=10347
    • (2003) St. Petersburg Times
    • McGregor, C.1
  • 196
    • 84887124930 scopus 로고    scopus 로고
    • Public relations can aid peace-building efforts
    • Merriam, D., & Glauber, A. (2004). Public relations can aid peace-building efforts. Strategist, 10(1), 26-27.
    • (2004) Strategist , vol.10 , Issue.1 , pp. 26-27
    • Merriam, D.1    Glauber, A.2
  • 197
    • 0031231838 scopus 로고    scopus 로고
    • A postmodern view of public relations: Sign and reality
    • Mickey, T. J. (1997). A postmodern view of public relations: Sign and reality. Public Relations Review, 23(3), 271-284. doi:10.1016/S0363-8111(97)90036-9 http://dx.doi.org/10.1016/S0363-8111%2897%2990036-9
    • (1997) Public Relations Review , vol.23 , Issue.3 , pp. 271-284
    • Mickey, T.J.1
  • 198
    • 0005563178 scopus 로고    scopus 로고
    • Consumption and its consequences
    • H. Mackay (Ed.), Thousand Oaks, CA: Sage
    • Miller, D. (1997). Consumption and its consequences. In H. Mackay (Ed.), Consumption and everyday life (pp. 13-50). Thousand Oaks, CA: Sage.
    • (1997) Consumption and everyday life , pp. 13-50
    • Miller, D.1
  • 201
    • 85069352167 scopus 로고
    • A modern miracle
    • (October 29)
    • A modern miracle. (1979, October 29). Washington Post, p. A26.
    • (1979) Washington Post , pp. A26
  • 202
    • 0001071351 scopus 로고
    • Collapsing and integrating concepts of "public" and "image" into a new theory
    • Moffitt, M. A. (1994). Collapsing and integrating concepts of "public" and "image" into a new theory. Public Relations Review, 20(2), 159-170. doi:10.1016/0363-8111(94)90056-6 http://dx.doi.org/10.1016/0363-8111%2894%2990056-6
    • (1994) Public Relations Review , vol.20 , Issue.2 , pp. 159-170
    • Moffitt, M.A.1
  • 203
    • 84992986734 scopus 로고    scopus 로고
    • Cross-national conflict shifting: Expanding a theory of global public relations management through quantitative content analysis
    • Molleda, J., Connolly-Ahern, C., & Quinn, C. (2005). Cross-national conflict shifting: Expanding a theory of global public relations management through quantitative content analysis. Journalism Studies, 6(1), 87-102. doi:10.1080/1461670052000328230 http://dx.doi.org/10.1080/1461670052000328230
    • (2005) Journalism Studies , vol.6 , Issue.1 , pp. 87-102
    • Molleda, J.1    Connolly-Ahern, C.2    Quinn, C.3
  • 204
    • 35748938237 scopus 로고    scopus 로고
    • Public relations in Latin America: A survey of professional practice of multinational firms
    • D. J. Tilson & E. C. Alozie (Eds.), Boston: Pearson
    • Montenegro, S. L. (2004). Public relations in Latin America: A survey of professional practice of multinational firms. In D. J. Tilson & E. C. Alozie (Eds.), Toward the common good: Perspectives in international public relations (pp. 102-126). Boston: Pearson.
    • (2004) Toward the common good: Perspectives in international public relations , pp. 102-126
    • Montenegro, S.L.1
  • 205
    • 2942519906 scopus 로고    scopus 로고
    • Broadcasting and its audiences
    • H. Mackay (Ed.), Thousand Oaks, CA: Sage
    • Moores, S. (1997). Broadcasting and its audiences. In H. Mackay (Ed.), Consumption and everyday life (pp. 213-246). Thousand Oaks, CA: Sage.
    • (1997) Consumption and everyday life , pp. 213-246
    • Moores, S.1
  • 206
    • 9844259356 scopus 로고
    • Attitudes towards smallpox and measles in Nigeria
    • Morgan, R. (1969). Attitudes towards smallpox and measles in Nigeria. International Journal of Health Education, 12(2), 77-85.
    • (1969) International Journal of Health Education , vol.12 , Issue.2 , pp. 77-85
    • Morgan, R.1
  • 207
    • 84949808494 scopus 로고
    • Saying "no" to New Coke
    • (June 24)
    • Morganthau, T. (1985, June 24). Saying "no" to New Coke. Newsweek, pp. 32-33.
    • (1985) Newsweek , pp. 32-33
    • Morganthau, T.1
  • 208
    • 0017798446 scopus 로고
    • Two pathways in understanding disease: Traditional and scientific
    • Morinis, E. A. (1978). Two pathways in understanding disease: Traditional and scientific. WHO Chronicle, 32(2), 57-59.
    • (1978) WHO Chronicle , vol.32 , Issue.2 , pp. 57-59
    • Morinis, E.A.1
  • 211
    • 84887110232 scopus 로고    scopus 로고
    • Anatomy of a global corporate brand
    • Morley, M. (2004). Anatomy of a global corporate brand. Strategist, 10(1), 14-17.
    • (2004) Strategist , vol.10 , Issue.1 , pp. 14-17
    • Morley, M.1
  • 212
    • 84949803104 scopus 로고    scopus 로고
    • Competing on social capabilities: A defining strategic challenge of the new millennium
    • L. Mohn (Ed.), Retrieved January 5, 2006, from
    • Morosini, P. (2002). Competing on social capabilities: A defining strategic challenge of the new millennium. In L. Mohn (Ed.), A cultural forum: Vol. 3. Corporate cultures in global interaction (pp. 28-32). Retrieved January 5, 2006, from http://www.bertelsmann-stiftung.de/bst/media/Cultural-Forum-III-FINAL.pdf
    • (2002) A cultural forum: Vol. 3. Corporate cultures in global interaction , pp. 28-32
    • Morosini, P.1
  • 213
  • 215
    • 29344442073 scopus 로고    scopus 로고
    • Equity in corporate co-branding: The case of Adidas and the All Blacks
    • Motion, J., Leitch, S., & Brodie, R. J. (2003). Equity in corporate co-branding: The case of Adidas and the All Blacks. European Journal of Marketing, 37(7-8), 1080-1094. doi:10.1108/03090560310477672 http://dx.doi.org/10.1108/03090560310477672
    • (2003) European Journal of Marketing , vol.37 , Issue.7-8 , pp. 1080-1094
    • Motion, J.1    Leitch, S.2    Brodie, R.J.3
  • 216
    • 84949820754 scopus 로고    scopus 로고
    • There's more to Russia
    • (October 16) Retrieved July 19, 2005, from
    • Nair, V. V. (2002, October 16). There's more to Russia. The Hindu Business Line. Retrieved July 19, 2005, from http://www.blonnet.com/ew/2002/10/16/stories/2002101600020100.htm
    • (2002) The Hindu Business Line
    • Nair, V.V.1
  • 217
    • 84949763024 scopus 로고
    • The smallpox eradication campaign
    • (p.). Retrieved April 19, 2004, from
    • Nelson, C. (1985). The smallpox eradication campaign. In Collaborative research on tropical diseases (p. 9). Retrieved April 19, 2004, from http://www.developmentstrategies.org/Archives/1985NASTrop Diseases/1985Trop12.htm
    • (1985) Collaborative research on tropical diseases , pp. 9
    • Nelson, C.1
  • 218
    • 84949820755 scopus 로고    scopus 로고
    • Accounting's image recovers: Computer, restaurant, and grocery industries have most positive images
    • Retrieved June 7, 2005, from
    • Newport, F. (2003). Accounting's image recovers: Computer, restaurant, and grocery industries have most positive images. Gallup Poll News Service. Retrieved June 7, 2005, from http://www.gallup.com/poll/content
    • (2003) Gallup Poll News Service
    • Newport, F.1
  • 219
    • 84949740584 scopus 로고    scopus 로고
    • Nigeria polio vaccine passes test
    • (November 20). Retrieved February 23, 2004, from
    • Nigeria polio vaccine passes test. (2003, November 20). BBC News. Retrieved February 23, 2004, from http://news.bbc.co.uk/go/pr/fr/-/2/hi/africa/3223874.stm
    • (2003) BBC News
  • 220
    • 0024671801 scopus 로고
    • Managing in a borderless world
    • (May-June)
    • Ohmae, K. (1989, May-June). Managing in a borderless world. Harvard Business Review, 67(3), 152-161.
    • (1989) Harvard Business Review , vol.67 , Issue.3 , pp. 152-161
    • Ohmae, K.1
  • 222
    • 4744364556 scopus 로고    scopus 로고
    • French versus American consumers' attachment of value to a product in a common consumption context: A cross-national comparison
    • Overby, J. W., Woodruff, R. B., & Gardial, S. F. (2004). French versus American consumers' attachment of value to a product in a common consumption context: A cross-national comparison. Journal of the Academy of Marketing Science, 32(4), 437-460. doi:10.1177/0092070304265697 http://dx.doi.org/10.1177/0092070304265697
    • (2004) Journal of the Academy of Marketing Science , vol.32 , Issue.4 , pp. 437-460
    • Overby, J.W.1    Woodruff, R.B.2    Gardial, S.F.3
  • 223
    • 0141783730 scopus 로고    scopus 로고
    • U.S.-American and German business ethics: An intercul-tural comparison
    • Palazzo, B. (2002). U.S.-American and German business ethics: An intercul-tural comparison. Journal of Business Ethics, 41, 195-216. doi:10.1023/A:1021239017049 http://dx.doi.org/10.1023/A:1021239017049
    • (2002) Journal of Business Ethics , vol.41 , pp. 195-216
    • Palazzo, B.1
  • 224
    • 84887028807 scopus 로고    scopus 로고
    • Changing frames: The American effect
    • Pelfrey D. (2004). Changing frames: The American effect. Strategist, 10(1), 28-29.
    • (2004) Strategist , vol.10 , Issue.1 , pp. 28-29
    • Pelfrey, D.1
  • 225
    • 84949820756 scopus 로고    scopus 로고
    • Pentagon hires public relations firm to reverse opposition in Islamic world
    • (October 19). Retrieved June 20, 2005, from
    • Pentagon hires public relations firm to reverse opposition in Islamic world. (2001, October 19). Knight Ridder. Retrieved June 20, 2005, from http://www.prfirms.org/resources/news/pentagon101901.as
    • (2001) Knight Ridder
  • 226
    • 84951294384 scopus 로고    scopus 로고
    • Public relations and the question of professionalism
    • R. Heath (Ed.), Thousand Oaks, CA: Sage
    • Pieczka, M., & L'Etang, J. (2001). Public relations and the question of professionalism. In R. Heath (Ed.), Handbook of public relations (pp. 223-235). Thousand Oaks, CA: Sage. doi:10.4135/9781452220727 http://dx.doi.org/10.4135/9781452220727
    • (2001) Handbook of public relations , pp. 223-235
    • Pieczka, M.1    L'Etang, J.2
  • 227
    • 84949820757 scopus 로고    scopus 로고
    • Catholicism challenged in Brazil
    • (April 8) Retrieved August 5, 2005, from
    • Prada, P. (2005, April 8). Catholicism challenged in Brazil. The Boston Globe. Retrieved August 5, 2005, from http://www.boston.com/news/world/latinamerica/articles/2005/04/08/catholicism_challenged_in_brazil?mode=PF
    • (2005) The Boston Globe
    • Prada, P.1
  • 228
    • 84949820758 scopus 로고    scopus 로고
    • (November 25). Public Relations Society of America. Retrieved January 31, 2006, from
    • http://PRSA.org. (2003, November 25). Communicators discuss their roles in global decision making. Public Relations Society of America. Retrieved January 31, 2006, from http://prsa.org/_news/press/pr112503.as
    • (2003) Communicators discuss their roles in global decision making
  • 229
    • 84907147989 scopus 로고    scopus 로고
    • (May). Ragan Communications, Inc. Retrieved June 11, 2005, from
    • Ragan Communications. (2001, May). Cyber-attack against Starbucks shows what to do when a crisis brews. Ragan Communications, Inc. Retrieved June 11, 2005, from http://www.organicconsumers.org/starbucks/pr.cfm
    • (2001) Cyber-attack against Starbucks shows what to do when a crisis brews
  • 230
    • 84949820759 scopus 로고    scopus 로고
    • Expert estimates corporate PR market
    • (November 26) Retrieved April 26, 2006, from
    • RBC. (2003, November 26). Expert estimates corporate PR market. Ros Business Consulting News Online. Retrieved April 26, 2006, from http://www.rbcnews.com/free/20031126181526.shtml
    • (2003) Ros Business Consulting News Online
  • 231
    • 84949778049 scopus 로고    scopus 로고
    • (n.d.). Retrieved August 1, 2006, from
    • The real story of New Coke®. (n.d.). Retrieved August 1, 2006, from http://www2.coca-cola.com/heritage/cokelore_newcoke.html
    • The real story of New Coke®
  • 233
    • 84949743721 scopus 로고    scopus 로고
    • Virus vanquisher
    • Reed, J. D. (2002). Virus vanquisher. Smithsonian, 32(11), 28.
    • (2002) Smithsonian , vol.32 , Issue.11 , pp. 28
    • Reed, J.D.1
  • 234
    • 85066173019 scopus 로고    scopus 로고
    • Global public relations: A cross-cultural study of the excellence theory in South Korea
    • Rhee, Y. (2002). Global public relations: A cross-cultural study of the excellence theory in South Korea. Journal of Public Relations Research, 14(3), 159-184. doi:10.1207/S1532754XJPRR1403_1 http://dx.doi.org/10.1207/S1532754XJPRR1403_1
    • (2002) Journal of Public Relations Research , vol.14 , Issue.3 , pp. 159-184
    • Rhee, Y.1
  • 237
    • 84886972456 scopus 로고
    • The riddle of midnight: India, August 1987
    • S. Rushdie, London: Granta
    • Rushdie, S. (1991). The riddle of midnight: India, August 1987. In S. Rushdie, Imaginary homelands: Essays and criticism 1981-1991 (pp. 26-36). London: Granta.
    • (1991) Imaginary homelands: Essays and criticism 1981-1991 , pp. 26-36
    • Rushdie, S.1
  • 238
    • 84949820761 scopus 로고    scopus 로고
    • The look of Abercrombie & Fitch
    • (November 24) Retrieved January 24, 2006, from
    • Safer, M. (2004, November 24). The look of Abercrombie & Fitch. CBS News Worldwide. Retrieved January 24, 2006, from http://www.cbsnews.com/stories/2003/12/05/60minutes/main587099.shtml
    • (2004) CBS News Worldwide
    • Safer, M.1
  • 239
  • 242
    • 21144451064 scopus 로고    scopus 로고
    • When the global meets the local at the mall
    • Salcedo, R. (2003). When the global meets the local at the mall. The American Behaviorist, 46(8), 1084-2004. doi:10.1177/0002764202250500 http://dx.doi.org/10.1177/0002764202250500
    • (2003) The American Behaviorist , vol.46 , Issue.8 , pp. 1084-2004
    • Salcedo, R.1
  • 244
    • 85069351019 scopus 로고
    • The last case of smallpox: An old story, told again
    • Jr. (May 21)
    • Schmeck, H. M., Jr. (1978, May 21). The last case of smallpox: An old story, told again. New York Times, p. E9.
    • (1978) New York Times , pp. E9
    • Schmeck, H.M.1
  • 245
    • 84949820763 scopus 로고    scopus 로고
    • China licking its fingers
    • (January 15) Retrieved January 20, 2006, from
    • Schreiner, B. (2005, January 15). China licking its fingers. Washington Times. Retrieved January 20, 2006, from http://washingtontimes.com/business/20050114-095939-7816r.htm
    • (2005) Washington Times
    • Schreiner, B.1
  • 247
    • 84949807727 scopus 로고    scopus 로고
    • (n.d.). Freedom House. Retrieved January 30, 2006, from
    • Sereg, R. (n.d.). Media and public relations strategy for nongovernmental organizations. Freedom House. Retrieved January 30, 2006, from http://216.239.51.104/search?q=cache:li BDCSPTPk J:www.freedomhouse.org/reports/ngopr.html+ronald+sereg&hl=en&gl=us&ct=clnk&cd=3
    • Media and public relations strategy for nongovernmental organizations
    • Sereg, R.1
  • 249
    • 70349775344 scopus 로고    scopus 로고
    • Public relations in a democratic society: Value and values
    • Spicer, C. H. (2000). Public relations in a democratic society: Value and values. Journal of Public Relations Research, 12(1), 115-130. doi:10.1207/S1532754XJPRR1201_7 http://dx.doi.org/10.1207/S1532754XJPRR1201_7
    • (2000) Journal of Public Relations Research , vol.12 , Issue.1 , pp. 115-130
    • Spicer, C.H.1
  • 250
    • 0042506559 scopus 로고
    • Societal cultural and public relations: Ethnographic evidence from India
    • Sriramesh, K. (1992). Societal cultural and public relations: Ethnographic evidence from India. Public Relations Review, 18(2), 201-211. doi:10.1016/0363-8111(92)90010-V http://dx.doi.org/10.1016/0363-8111%2892%2990010-V
    • (1992) Public Relations Review , vol.18 , Issue.2 , pp. 201-211
    • Sriramesh, K.1
  • 252
    • 13844312703 scopus 로고    scopus 로고
    • A theoretical framework for global public relations research and practice
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Sriramesh, K., & Verĉiĉ, D. (2003). A theoretical framework for global public relations research and practice. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 1-22). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 1-22
    • Sriramesh, K.1    Verĉiĉ, D.2
  • 254
    • 0040073446 scopus 로고    scopus 로고
    • When worlds collide
    • (July 21)
    • Steel, R. (1996, July 21). When worlds collide. New York Times, p. D15.
    • (1996) New York Times , pp. D15
    • Steel, R.1
  • 255
    • 84949820766 scopus 로고    scopus 로고
    • The slow-death of "black" PR
    • (April) Retrieved June 10, 2005, from (article has moved to)
    • Sveshnikoff, A. (2005, April). The slow-death of "black" PR. International Public Relations Association. Retrieved June 10, 2005, from http://www.ipra.org/membersfrontline/frontlineapr2005/1.htm (article has moved to http://www.webershandwick.co.uk/outcomes/issue7/topstory.html).
    • (2005) International Public Relations Association
    • Sveshnikoff, A.1
  • 256
    • 84949820767 scopus 로고    scopus 로고
    • Tehran dishes out satellite crackdown
    • (January 5) Retrieved July 13, 2005, from
    • Taghi Beigi, Y. (2002, January 5). Tehran dishes out satellite crackdown. Asia Times Online. Retrieved July 13, 2005, from http://atimes.com/c-asia/DA05Ag02.html
    • (2002) Asia Times Online
    • Taghi, B.Y.1
  • 257
    • 84949820768 scopus 로고    scopus 로고
    • The eradication of smallpox
    • U. Ko Ko, K. Lwin, & U. U. Thaung (Eds.), Yangon, Myanmar: Academy of Medical Science
    • Thaung, U., & Ko Ko, U. (2002). The eradication of smallpox. In U. Ko Ko, K. Lwin, & U. U. Thaung (Eds.), Conquest of scourges in Myanmar (pp. 47-119). Yangon, Myanmar: Academy of Medical Science.
    • (2002) Conquest of scourges in Myanmar , pp. 47-119
    • Thaung, U.1    Ko Ko, U.2
  • 258
    • 84861647778 scopus 로고    scopus 로고
    • Privatization and government campaigning in Ecuador
    • D. J. Tilson & E. C. Alozie (Eds.), Boston: Pearson
    • Tilson, D. J. (2004). Privatization and government campaigning in Ecuador. In D. J. Tilson & E. C. Alozie (Eds.), Toward the common good: Perspectives in international public relations (pp. 63-82). Boston: Pearson.
    • (2004) Toward the common good: Perspectives in international public relations , pp. 63-82
    • Tilson, D.J.1
  • 260
    • 2342519535 scopus 로고    scopus 로고
    • Nongovernmental organizations and international public relations
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Tkalac, A., & Pavicic, J. (2003). Nongovernmental organizations and international public relations. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 490-504). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 490-504
    • Tkalac, A.1    Pavicic, J.2
  • 261
    • 84949820769 scopus 로고    scopus 로고
    • Coca-Cola loses some of its fizz
    • (July 14) Retrieved June 20, 2005, from
    • Treanor, J. (1999, July 14). Coca-Cola loses some of its fizz. Guardian. Retrieved June 20, 2005, from http://www.guardian.co.uk/food/Story/0,205743,00.html
    • (1999) Guardian
    • Treanor, J.1
  • 262
    • 2342592727 scopus 로고    scopus 로고
    • Theoretical development of public relations in Russia
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Tsetsura, K. (2003). Theoretical development of public relations in Russia. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 301-319). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 301-319
    • Tsetsura, K.1
  • 265
    • 84949820770 scopus 로고
    • India's "war plan."
    • (May)
    • Tuli, J. (1980, May). India's "war plan."World Health, pp. 12-13.
    • (1980) World Health , pp. 12-13
    • Tuli, J.1
  • 266
    • 84949820771 scopus 로고    scopus 로고
    • Turkey defies U.S. with Syria visit
    • (April 13). Retrieved November 4, 2005, from
    • Turkey defies U.S. with Syria visit. (2005, April 13). BBC News. Retrieved November 4, 2005, from http://news.bbc.co.uk/2/hi/middle_east/4440183.stm
    • (2005) BBC News
  • 267
    • 84949820772 scopus 로고    scopus 로고
    • Turkish Press. (n.d.). Retrieved November 4, 2005, from
    • Turkish Press. (n.d.). Turkish-U.S. relations in 2003. Retrieved November 4, 2005, from http://www.turkishpress.com/specials/2003/yir/usa.as
    • Turkish-U.S. relations in 2003
  • 268
    • 84949820773 scopus 로고    scopus 로고
    • Keeper of the flame
    • (December) Retrieved July 20, 2005, from
    • Tutor, L. (2002, December). Keeper of the flame. QSR Magazine. Retrieved July 20, 2005, from http://www.qsrmagazine.com/issue/interview/cheryl_bachelder_print.phtml
    • (2002) QSR Magazine
    • Tutor, L.1
  • 269
    • 84949820774 scopus 로고    scopus 로고
    • 2003 PR agency of the year
    • (May)
    • 2003 PR agency of the year. (2003, May). Adweek Magazines' Technology Marketing, 23, 26-27.
    • (2003) Adweek Magazines' Technology Marketing , vol.23 , pp. 26-27
  • 270
    • 84949820775 scopus 로고    scopus 로고
    • (December 10). Retrieved July 20, 2005, from
    • Tyler, J. (2002, December 10). Savvy-traveler: Eco-tourism in the Galapagos. http://CNN.com. Retrieved July 20, 2005, from http://archives.cnn.com/2002/TRAVEL/DESTINATIONS/12/10/savvyt.galapagos.tourism/index.html
    • (2002) Savvy-traveler: Eco-tourism in the Galapagos
    • Tyler, J.1
  • 271
    • 84949820776 scopus 로고    scopus 로고
    • Uganda hires PR agency to buff up its image
    • (May 21). Retrieved January 13, 2006, from
    • Uganda hires PR agency to buff up its image. (2005, May 21). Mail & Guardian Online. Retrieved January 13, 2006, from http://www.mg.co.za/article Page.aspx?articleid=241278&area=/breaking_news/breaking_news_africa/
    • (2005) Mail & Guardian Online
  • 274
    • 20744453491 scopus 로고    scopus 로고
    • (n.d.). Retrieved May 26, 2006, from
    • U.N. (n.d.). UN millennium development goals. Retrieved May 26, 2006, from http://www.un.org/millenniumgoals/
    • UN millennium development goals
  • 276
    • 84949820778 scopus 로고    scopus 로고
    • (February 28). Retrieved July 19, 2005, from
    • UNEXWorld. (2003, February 28). Government to allocate $1.97m for foreign exhibitions. Retrieved July 19, 2005, from http://www.unex.ru/exponews/1/11_1.html
    • (2003) Government to allocate $1.97m for foreign exhibitions
  • 278
    • 84917306078 scopus 로고    scopus 로고
    • The rise of the brand state: The postmodern politics of image and reputation
    • van Ham, P. (2001). The rise of the brand state: The postmodern politics of image and reputation. Foreign Affairs, 80(5), 2-6. doi:10.2307/20050245 http://dx.doi.org/10.2307/20050245
    • (2001) Foreign Affairs , vol.80 , Issue.5 , pp. 2-6
    • van Ham, P.1
  • 279
    • 84949820780 scopus 로고    scopus 로고
    • (n.d.). Retrieved April 6, 2003, from
    • Van Hook, S. R. (n.d.). PR business is booming. Retrieved April 6, 2003, from http://aboutpublicrelations.net/aa042901a.htm
    • PR business is booming
    • Van, H.S.R.1
  • 280
    • 0009099640 scopus 로고    scopus 로고
    • Public relations' role: Realities in Asia and in Africa south of the Sahara
    • H. M. Culbertson & N. Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Van Leuven, J. K., & Pratt, C. B. (1996). Public relations' role: Realities in Asia and in Africa south of the Sahara. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 93-107). Mahwah, NJ: Lawrence Erlbaum.
    • (1996) International public relations: A comparative analysis , pp. 93-107
    • Van Leuven, J.K.1    Pratt, C.B.2
  • 281
    • 84880576686 scopus 로고    scopus 로고
    • Public relations in the Polder: The case of the Netherlands
    • K. Sriramesh & D. Verĉiĉ (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • van Ruler, B. (2003). Public relations in the Polder: The case of the Netherlands. In K. Sriramesh & D. Verĉiĉ (Eds.), The global public relations handbook: Theory, research, and practice (pp. 222-243). Mahwah, NJ: Lawrence Erlbaum.
    • (2003) The global public relations handbook: Theory, research, and practice , pp. 222-243
    • van Ruler, B.1
  • 282
    • 0002015862 scopus 로고    scopus 로고
    • Global and specific principles of public relations: Evidence from Slovenia
    • H. M. Culbertson & N. Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • Verĉiĉ, D., Grunig, L. A., & Grunig, J. E. (1996). Global and specific principles of public relations: Evidence from Slovenia. In H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 31-66). Mahwah, NJ: Lawrence Erlbaum.
    • (1996) International public relations: A comparative analysis , pp. 31-66
    • Verĉiĉ, D.1    Grunig, L.A.2    Grunig, J.E.3
  • 284
    • 84949820781 scopus 로고    scopus 로고
    • Polishing the rainbow
    • (May 6) Retrieved July 15, 2005, from Expanded Academic ASAP database
    • Von Bormann, T. (2003, May 6). Polishing the rainbow. Africa News Service. Retrieved July 15, 2005, from Expanded Academic ASAP database.
    • (2003) Africa News Service
    • Von, B.T.1
  • 285
    • 84949774345 scopus 로고    scopus 로고
    • Public relations in new market development: The influence of converging multi-cultural factors
    • J. Turk & L. Scanlan (Eds.), Gainesville, FL: The Institute for Public Relations
    • Wakefield, R. I. (1999). Public relations in new market development: The influence of converging multi-cultural factors. In J. Turk & L. Scanlan (Eds.), Fifteen case studies in international public relations (pp. 99-112). Gainesville, FL: The Institute for Public Relations.
    • (1999) Fifteen case studies in international public relations , pp. 99-112
    • Wakefield, R.I.1
  • 286
    • 84990374957 scopus 로고    scopus 로고
    • Dressing for battle in the new global economy: Putting power, identity, and discourse into public relations theory
    • Weaver, C. K. (2001). Dressing for battle in the new global economy: Putting power, identity, and discourse into public relations theory. Management Communication Quarterly, 15(2), 279-288. doi:10.1177/0893318901152007 http://dx.doi.org/10.1177/0893318901152007
    • (2001) Management Communication Quarterly , vol.15 , Issue.2 , pp. 279-288
    • Weaver, C.K.1
  • 287
    • 0035285078 scopus 로고    scopus 로고
    • Ethics programs in global businesses: Culture's role in managing ethics
    • Weaver, G. R. (2001). Ethics programs in global businesses: Culture's role in managing ethics. Journal of Business Ethics, 30, 3-15. doi:10.1023/A:1006475223493 http://dx.doi.org/10.1023/A:1006475223493
    • (2001) Journal of Business Ethics , vol.30 , pp. 3-15
    • Weaver, G.R.1
  • 288
    • 84949820782 scopus 로고    scopus 로고
    • We can re-brand and sell Nigeria: Adeoya
    • (April 8). Retrieved July 15, 2005, from Expanded Academic ASAP database
    • We can re-brand and sell Nigeria: Adeoya. (2004, April 8). Africa News Service. Retrieved July 15, 2005, from Expanded Academic ASAP database.
    • (2004) Africa News Service
  • 289
    • 84949758330 scopus 로고    scopus 로고
    • Welcome to bankruptcyland: Theme parks in Japan
    • (April 5)
    • Welcome to bankruptcyland: Theme parks in Japan. (2003, April 5). The Economist, 367, 69.
    • (2003) The Economist , vol.367 , pp. 69
  • 290
    • 0042649935 scopus 로고
    • WHO expert committee on smallpox
    • Geneva: World Health Organization
    • WHO. (1964). WHO expert committee on smallpox (Technical Report Series No. 283). Geneva: World Health Organization.
    • (1964) Technical Report Series No. 283
  • 291
    • 84949770455 scopus 로고
    • Smallpox eradication: Report of a WHO scientific grou
    • Geneva: World Health Organization
    • WHO. (1968). Smallpox eradication: Report of a WHO scientific group (Technical Report Series No. 393). Geneva: World Health Organization.
    • (1968) Technical Report Series No. 393
  • 292
    • 33645336238 scopus 로고
    • WHO expert committee on smallpox eradication: Second report
    • Geneva: World Health Organization
    • WHO. (1972). WHO expert committee on smallpox eradication: Second report (Technical Report Series No. 493). Geneva: World Health Organization.
    • (1972) Technical Report Series No. 493
  • 295
    • 84949808903 scopus 로고    scopus 로고
    • Russia faces up to global challenge: The PR industry faces a huge perception problem in post-communist Russia
    • (March 30)
    • Williams, H. (2001, March 30). Russia faces up to global challenge: The PR industry faces a huge perception problem in post-communist Russia. PR Week, p. 9.
    • (2001) PR Week , pp. 9
    • Williams, H.1
  • 297
    • 0003401361 scopus 로고
    • London: Fontana Press
    • Williams, R. (1981). Culture. London: Fontana Press.
    • (1981) Culture
    • Williams, R.1
  • 298
    • 84949820783 scopus 로고    scopus 로고
    • Retrieved June 5, 2005, from
    • Wood, J. (2005). PR landscapes: China. Retrieved June 5, 2005, from http://www.globalpr.org/knowledge/businessguides/Profile-China.pdf
    • (2005) PR landscapes: China
    • Wood, J.1
  • 299
    • 0002233017 scopus 로고    scopus 로고
    • Concepts of identity and difference
    • K. Woodward (Ed.), Thousand Oaks, CA: Sage
    • Woodward, K. (1997a). Concepts of identity and difference. In K. Woodward (Ed.), Identity and difference (pp. 7-50). Thousand Oaks, CA: Sage.
    • (1997) Identity and difference , pp. 7-50
    • Woodward, K.1
  • 300
    • 0002233017 scopus 로고    scopus 로고
    • Introduction
    • K. Woodward (Ed.), Thousand Oaks, CA: Sage
    • Woodward, K. (1997b). Introduction. In K. Woodward (Ed.), Identity and difference (pp. 1-6). Thousand Oaks, CA: Sage.
    • (1997) Identity and difference , pp. 1-6
    • Woodward, K.1
  • 301
    • 85069349226 scopus 로고    scopus 로고
    • It really is a small world after all: Disney by the numbers
    • (September 13)
    • Wordsworth, A. (2005, September 13). It really is a small world after all: Disney by the numbers. National Post, p. A2.
    • (2005) National Post , pp. A2
    • Wordsworth, A.1
  • 302
    • 84949820784 scopus 로고    scopus 로고
    • International tourism receipts grew by 36 billion euros in 2004
    • (July 20) Retrieved July 27, 2005, from
    • WTO. (2005, July 20). International tourism receipts grew by 36 billion euros in 2004. World Trade Organization news release. Retrieved July 27, 2005, from http://www.world-tourism.org/newsroom/Releases/2005/july/prwto_34.htm
    • (2005) World Trade Organization news release
  • 303
    • 84949820785 scopus 로고    scopus 로고
    • WTO tarnished by Seattle failure
    • (December 4). Retrieved January 13, 2006, from
    • WTO tarnished by Seattle failure. (1999, December 4). BBC News. Retrieved January 13, 2006, from http://news.bbc.co.uk/1/hi/special_report/1999/11/99/battle_for_free_trade/549794.stm
    • (1999) BBC News
  • 304
    • 27744557193 scopus 로고    scopus 로고
    • A cross-cultural analysis of websites from high-context cultures and low-context cultures
    • article 13
    • Würtz, E. (2005). A cross-cultural analysis of websites from high-context cultures and low-context cultures. Journal of Computer-Mediated Communication, 11(1), article 13.
    • (2005) Journal of Computer-Mediated Communication , vol.11 , Issue.1
    • Würtz, E.1
  • 305
    • 84967442281 scopus 로고    scopus 로고
    • Bird bug brings lessons
    • Retrieved July 19, 2005, from
    • Yanshuo, N. (2004). Bird bug brings lessons. Beijing Review. Retrieved July 19, 2005, from http://www.bjreview.com.cn/200411/World-200411(E).htm
    • (2004) Beijing Review
    • Yanshuo, N.1
  • 306
    • 84949820787 scopus 로고    scopus 로고
    • Year of the Mouse: Disneyland
    • (September 10)
    • Year of the Mouse: Disneyland. (2005, September 10). The Economist, p. 64.
    • (2005) The Economist , pp. 64
  • 307
    • 84949820788 scopus 로고    scopus 로고
    • Dynamic Korea image goes global
    • (February 19) Retrieved June 10, 2005, from
    • Yoo, J.-W. (2005, February 19). Dynamic Korea image goes global. Korea Times. Retrieved June 10, 2005, from http://www.korea.net/pda/news View.asp?serial_no=20050218015&part=111
    • (2005) Korea Times
    • Yoo, J.-W.1
  • 308
    • 0008708517 scopus 로고
    • Understanding cultural preferences of Arab communication patterns
    • Zaharna, R. S. (1995). Understanding cultural preferences of Arab communication patterns. Public Relations Review, 21(3), 241-255. doi:10.1016/0363-8111(95)90024-1 http://dx.doi.org/10.1016/0363-8111%2895%2990024-1
    • (1995) Public Relations Review , vol.21 , Issue.3 , pp. 241-255
    • Zaharna, R.S.1
  • 309
    • 0347120749 scopus 로고    scopus 로고
    • "In-awareness" approach to international public relations
    • Zaharna, R. S. (2001). "In-awareness" approach to international public relations. Public Relations Review, 27(2), 135-148. doi:10.1016/S0363-8111(01)00076-5 http://dx.doi.org/10.1016/S0363-8111%2801%2900076-5
    • (2001) Public Relations Review , vol.27 , Issue.2 , pp. 135-148
    • Zaharna, R.S.1
  • 310
    • 84949768038 scopus 로고    scopus 로고
    • Olympic bidding turns into a 5-ring circus
    • (July 6)
    • Zinser, L. (2005, July 6). Olympic bidding turns into a 5-ring circus. International Herald Tribune, p. 1.
    • (2005) International Herald Tribune , pp. 1
    • Zinser, L.1
  • 311
    • 4344575735 scopus 로고    scopus 로고
    • Consumers and consumption
    • Zukin, S., & Maguire, J. S. (2004). Consumers and consumption. Annual Review of Sociology, 30, 173-197. doi:10.1146/annurev.soc.30.012703.110553 http://dx.doi.org/10.1146/annurev.soc.30.012703.110553
    • (2004) Annual Review of Sociology , vol.30 , pp. 173-197
    • Zukin, S.1    Maguire, J.S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.