A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations

Public Relations Review

Volumn 24, Issue 1, 1998, Pages 21-44

  Botan, Carl H ^a   Soto, Francisco ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007034528     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(98)80018-0     Document Type: Article

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120. This also suggests, for example, that the symmetric approach to public relations is limited because it is based on the assumption that representamina can be something other than rhetorical, that they can simply inform.
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