Exploring consumer preferences for hedonic and utilitarian food attributes

British Food Journal

Volumn 117, Issue 12, 2015, Pages 3039-3063

  Maehle, Natalia ^a   Iversen, Nina ^b   Hem, Leif ^c   Otnes, Cele ^d  

^a BERGEN UNIVERSITY COLLEGE   (Norway)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^c NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Conjoint analysis; Consumer behaviour; Consumer choice; Consumer purchasing decisions; Food consumption

Indexed keywords

EID: 84946866347     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-04-2015-0148     Document Type: Article

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