Contemporaneous and delayed sales impact of location-based mobile promotions

Information Systems Research

Volumn 26, Issue 3, 2015, Pages 552-564

  Fang, Zheng ^a   Gu, Bin ^b   Luo, Xueming ^c   Xu, Yunjie ^d  

^a Sichuan University   (China)

^b ARIZONA STATE UNIVERSITY   (United States)

^c TEMPLE UNIVERSITY   (United States)

^d FUDAN UNIVERSITY   (China)

Author keywords

Advertising; Dynamic impact; Location based mobile promotion; Mobile computing; Mobile promotion; Randomized field experiment

Indexed keywords

LOCATION; MARKETING; MOBILE COMPUTING; PRODUCT DESIGN; PURCHASING;

DYNAMIC IMPACTS; FIELD EXPERIMENT; IDENTIFICATION STRATEGIES; LOCATION BASED; MOBILE PROMOTION; MOBILE SERVICE PROVIDERS; RANDOMIZED EXPERIMENTS; SAMPLE SELECTION BIAS;

SALES;

EID: 84945975216     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.2015.0586     Document Type: Article

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