Gamification for crowdsourcing marketing practices: Applications and benefits in tourism

Advances in Crowdsourcing

Volumn , Issue , 2015, Pages 129-146

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Applications; Benefits; Crowdsourcing; Funware; Game mechanics; Gamification; Marketing; Motivation; Tourism

Indexed keywords

EID: 84943401449     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-319-18341-1_11     Document Type: Chapter

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