Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service

Electronic Commerce Research and Applications

Volumn 12, Issue 4, 2013, Pages 236-245

  Hamari, Juho ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Badges; Collaborative consumption; Game design; Gamification; Service marketing; Social commerce

Indexed keywords

BADGES; COLLABORATIVE CONSUMPTION; GAME DESIGN; GAMIFICATION; SERVICE MARKETING; SOCIAL COMMERCES;

DISTRIBUTED COMPUTER SYSTEMS; MARKETING;

COMMERCE;

EID: 84883135229     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2013.01.004     Document Type: Article

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