Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

Technology Analysis and Strategic Management

Volumn 27, Issue 10, 2015, Pages 1226-1238

  Martínez Torres, María del Rocío ^a   Rodriguez Pinero F ^a   Toral, Sergio L ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

collective intelligence; customer communities; decision making; innovation policies; open innovation

Indexed keywords

DECISION MAKING; INNOVATION; PREFERENCE BEHAVIOR; RETAILING; TECHNOLOGICAL DEVELOPMENT;

EID: 84943198181     PISSN: 09537325     EISSN: 14653990     Source Type: Journal    
DOI: 10.1080/09537325.2015.1061121     Document Type: Article

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