Seeds of change: Substance and influence in brand communities

International Conference on Information Systems 2011, ICIS 2011

Volumn 2, Issue , 2011, Pages 1207-1222

  Kim, Sung Won ^a   Miranda, Shaila ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Brand communities; Computer mediated communication; Influence; Social movements

Indexed keywords

COMPUTER-MEDIATED COMMUNICATION; CORPORATE EMPLOYEES; INFLUENCE; INFLUENCE TACTICS; NEGATIVE AFFECTS; ON-LINE COMMUNITIES; PRODUCT IDEAS; SOCIAL MOVEMENTS;

INDUSTRY;

INFORMATION SYSTEMS;

EID: 84884668210     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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