메뉴 건너뛰기




Volumn 21, Issue 3, 2015, Pages 276-286

Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice

Author keywords

Choice substitution; Inexpensive toy incentives; Portion size; Psychology of food choice; Uncertain monetary incentives

Indexed keywords

ADULT; CHILD; CONTROLLED STUDY; DECISION MAKING; EATING; FEMALE; FOOD PREFERENCE; HUMAN; MALE; MOTIVATION; PORTION SIZE; PSYCHOLOGICAL MODEL; PSYCHOLOGY; RANDOMIZED CONTROLLED TRIAL; REWARD; YOUNG ADULT;

EID: 84941791983     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/xap0000054     Document Type: Article
Times cited : (13)

References (58)
  • 1
    • 49849128010 scopus 로고
    • An empirical test of a new theory of human needs
    • Alderfer, C. P. (1969). An empirical test of a new theory of human needs. Organizational Behavior and Human Performance, 4, 142-175. http://dx.doi.org/10.1016/0030-5073(69)90004-X
    • (1969) Organizational Behavior and Human Performance , vol.4 , pp. 142-175
    • Alderfer, C.P.1
  • 2
    • 84926000430 scopus 로고    scopus 로고
    • San Francisco bans Happy Meals
    • November 2)
    • Bernstein, S. (2010, November 2). San Francisco bans Happy Meals. Los Angeles Times. Retrieved from http://articles.latimes.com/2010/nov/02/business/la-fi-happy-meals-20101103
    • (2010) Los Angeles Times
    • Bernstein, S.1
  • 3
    • 68649118810 scopus 로고    scopus 로고
    • "Liking" and "wanting" food rewards: Brain substrates and roles in eating disorders
    • Berridge, K. C. (2009). "Liking" and "wanting" food rewards: Brain substrates and roles in eating disorders. Physiology&Behavior, 97, 537-550. http://dx.doi.org/10.1016/j.physbeh.2009.02.044
    • (2009) Physiology&Behavior , vol.97 , pp. 537-550
    • Berridge, K.C.1
  • 4
    • 33845334494 scopus 로고    scopus 로고
    • Hungry for money: The desire for caloric resources increases the desire for financial resources and vice versa
    • Briers, B., Pandelaere, M., Dewitte, S.,&Warlop, L. (2006). Hungry for money: The desire for caloric resources increases the desire for financial resources and vice versa. Psychological Science, 17, 939-943. http://dx.doi.org/10.1111/j.1467-9280.2006.01808.x
    • (2006) Psychological Science , vol.17 , pp. 939-943
    • Briers, B.1    Pandelaere, M.2    Dewitte, S.3    Warlop, L.4
  • 5
    • 84906653585 scopus 로고    scopus 로고
    • Centers for Disease Control and Prevention. (2014). Childhood obesity facts. Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm
    • (2014) Childhood obesity facts
  • 6
    • 70349938823 scopus 로고    scopus 로고
    • Centers for Disease Control and Prevention. (2015a). About BMI for adults. Retrieved from http://www.cdc.gov/healthyweight/assessing/bmi/adult_ bmi/
    • (2015) About BMI for adults
  • 7
    • 84941766270 scopus 로고    scopus 로고
    • Centers for Disease Control and Prevention. (2015b). Child and teen BMI calculator. Retrieved from http://cdc.gov/dnpabmi/Calculator.aspx
    • (2015) Child and teen BMI calculator
  • 8
    • 62749168327 scopus 로고    scopus 로고
    • Symposium overview-Food addiction: Fact or fiction?
    • Corwin, R. L.,&Grigson, P. S. (2009). Symposium overview-Food addiction: Fact or fiction? The Journal of Nutrition, 139, 617-619. http://dx.doi.org/10.3945/jn.108.097691
    • (2009) The Journal of Nutrition , vol.139 , pp. 617-619
    • Corwin, R.L.1    Grigson, P.S.2
  • 9
    • 0028113457 scopus 로고
    • Underestimation of energy intake by 3-d records compared with energy intake to maintain body weight in 269 nonobese adults
    • de Vries, J. H. M., Zock, P. L., Mensink, R. P.,&Katan, M. B. (1994). Underestimation of energy intake by 3-d records compared with energy intake to maintain body weight in 269 nonobese adults. The American Journal of Clinical Nutrition, 60, 855-860.
    • (1994) The American Journal of Clinical Nutrition , vol.60 , pp. 855-860
    • de Vries, J.H.M.1    Zock, P.L.2    Mensink, R.P.3    Katan, M.B.4
  • 10
    • 1442283692 scopus 로고    scopus 로고
    • Using combined-currency prices to lower consumers' perceived cost
    • Drèze, X.,&Nunes, J. C. (2004). Using combined-currency prices to lower consumers' perceived cost. Journal of Marketing Research, 41, 59-72. http://dx.doi.org/10.1509/jmkr.41.1.59.25085
    • (2004) Journal of Marketing Research , vol.41 , pp. 59-72
    • Drèze, X.1    Nunes, J.C.2
  • 12
    • 84858627571 scopus 로고    scopus 로고
    • A mouth-watering prospect: Salivation to material reward
    • Gal, D. (2012). A mouth-watering prospect: Salivation to material reward. Journal of Consumer Research, 38, 1022-1029. http://dx.doi.org/10.1086/661766
    • (2012) Journal of Consumer Research , vol.38 , pp. 1022-1029
    • Gal, D.1
  • 13
    • 67650594230 scopus 로고    scopus 로고
    • Univariate and default standard unit biases in estimation of body weight and caloric content
    • Geier, A. B.,&Rozin, P. (2009). Univariate and default standard unit biases in estimation of body weight and caloric content. Journal of Experimental Psychology: Applied, 15, 153-162. http://dx.doi.org/10.1037/a0015955
    • (2009) Journal of Experimental Psychology: Applied , vol.15 , pp. 153-162
    • Geier, A.B.1    Rozin, P.2
  • 14
    • 33744962575 scopus 로고    scopus 로고
    • Unit bias. A new heuristic that helps explain the effect of portion size on food intake
    • Geier, A. B., Rozin, P.,&Doros, G. (2006). Unit bias. A new heuristic that helps explain the effect of portion size on food intake. Psychological Science, 17, 521-525. http://dx.doi.org/10.1111/j.1467-9280.2006.01738.x
    • (2006) Psychological Science , vol.17 , pp. 521-525
    • Geier, A.B.1    Rozin, P.2    Doros, G.3
  • 15
    • 84867044996 scopus 로고    scopus 로고
    • Red potato chips: Segmentation cues can substantially decrease food intake
    • Geier, A., Wansink, B.,&Rozin, P. (2012). Red potato chips: Segmentation cues can substantially decrease food intake. Health Psychology, 31, 398-401. http://dx.doi.org/10.1037/a0027221
    • (2012) Health Psychology , vol.31 , pp. 398-401
    • Geier, A.1    Wansink, B.2    Rozin, P.3
  • 16
    • 81855180395 scopus 로고    scopus 로고
    • When and why incentives (don't) work to modify behavior
    • Gneezy, U., Meier, S.,&Rey-Biel, P. (2011). When and why incentives (don't) work to modify behavior. The Journal of Economic Perspectives, 25, 191-210. http://dx.doi.org/10.1257/jep.25.4.191
    • (2011) The Journal of Economic Perspectives , vol.25 , pp. 191-210
    • Gneezy, U.1    Meier, S.2    Rey-Biel, P.3
  • 17
    • 78650318021 scopus 로고    scopus 로고
    • Can uncertainty improve promotions?
    • Goldsmith, K.,&Amir, O. (2010). Can uncertainty improve promotions? Journal of Marketing Research, 47, 1070-1077. http://dx.doi.org/10.1509/jmkr.47.6.1070
    • (2010) Journal of Marketing Research , vol.47 , pp. 1070-1077
    • Goldsmith, K.1    Amir, O.2
  • 19
    • 84857170878 scopus 로고    scopus 로고
    • Marketing of vice goods: A strategic analysis of the package size decision
    • Jain, S. (2012). Marketing of vice goods: A strategic analysis of the package size decision. Marketing Science, 31, 36-51. http://dx.doi.org/10.1287/mksc.1110.0657
    • (2012) Marketing Science , vol.31 , pp. 36-51
    • Jain, S.1
  • 20
    • 84876375421 scopus 로고    scopus 로고
    • Using incentives to encourage healthy eating in children
    • Just, D. R.,&Price, J. (2013). Using incentives to encourage healthy eating in children. The Journal of Human Resources, 48, 855-872. http://dx.doi.org/10.1353/jhr.2013.0029
    • (2013) The Journal of Human Resources , vol.48 , pp. 855-872
    • Just, D.R.1    Price, J.2
  • 21
    • 78650125511 scopus 로고    scopus 로고
    • Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations
    • Kenrick, D. T., Griskevicius, V., Neuberg, S. L.,&Schaller, M. (2010). Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations. Perspectives on Psychological Science, 5, 292-314. http://dx.doi.org/10.1177/1745691610369469
    • (2010) Perspectives on Psychological Science , vol.5 , pp. 292-314
    • Kenrick, D.T.1    Griskevicius, V.2    Neuberg, S.L.3    Schaller, M.4
  • 22
    • 79952853007 scopus 로고    scopus 로고
    • Overlapping responses for the expectation of juice and money rewards in human ventromedial prefrontal cortex
    • Kim, H., Shimojo, S.,&O'Doherty, J. P. (2011). Overlapping responses for the expectation of juice and money rewards in human ventromedial prefrontal cortex. Cerebral Cortex, 21, 769-776. http://dx.doi.org/10.1093/cercor/bhq145
    • (2011) Cerebral Cortex , vol.21 , pp. 769-776
    • Kim, H.1    Shimojo, S.2    O'Doherty, J.P.3
  • 23
    • 84875710328 scopus 로고    scopus 로고
    • Individual-versus group-based financial incentives for weight loss: A randomized, controlled trial
    • Kullgren, J. T., Troxel, A. B., Loewenstein, G., Asch, D. A., Norton, L. A., Wesby, L., . . . Volpp, K. G. (2013). Individual-versus group-based financial incentives for weight loss: A randomized, controlled trial. Annals of Internal Medicine, 158, 505-514. http://dx.doi.org/10.7326/0003-4819-158-7-201304020-00002
    • (2013) Annals of Internal Medicine , vol.158 , pp. 505-514
    • Kullgren, J.T.1    Troxel, A.B.2    Loewenstein, G.3    Asch, D.A.4    Norton, L.A.5    Wesby, L.6    Volpp, K.G.7
  • 24
    • 33646836122 scopus 로고    scopus 로고
    • Rx for obesity: Eat less, exercise more, and- maybe-get more sleep
    • Lamberg, L. (2006). Rx for obesity: Eat less, exercise more, and- maybe-get more sleep. Journal of the American Medical Association, 295, 2341-2344. http://dx.doi.org/10.1001/jama.295.20.2341
    • (2006) Journal of the American Medical Association , vol.295 , pp. 2341-2344
    • Lamberg, L.1
  • 25
    • 76749144094 scopus 로고    scopus 로고
    • One day of food restriction does not result in an increase in subsequent daily food intake in humans
    • Levitsky, D. A.,&DeRosimo, L. (2010). One day of food restriction does not result in an increase in subsequent daily food intake in humans. Physiology&Behavior, 99, 495-499. http://dx.doi.org/10.1016/j.physbeh.2009.12.020
    • (2010) Physiology&Behavior , vol.99 , pp. 495-499
    • Levitsky, D.A.1    DeRosimo, L.2
  • 26
    • 33644803661 scopus 로고    scopus 로고
    • A meta-analysis of voucher-based reinforcement therapy for substance use disorders
    • Lussier, J. P., Heil, S. H., Mongeon, J. A., Badger, G. J.,&Higgins, S. T. (2006). A meta-analysis of voucher-based reinforcement therapy for substance use disorders. Addiction, 101, 192-203. http://dx.doi.org/10.1111/j.1360-0443.2006.01311.x
    • (2006) Addiction , vol.101 , pp. 192-203
    • Lussier, J.P.1    Heil, S.H.2    Mongeon, J.A.3    Badger, G.J.4    Higgins, S.T.5
  • 27
    • 77950241052 scopus 로고    scopus 로고
    • I'll have what she's having: Effects of social influence and body type on the food choices of others
    • McFerran, B., Dahl, D. W., Fitzsimons, G. J.,&Morales, A. C. (2010). I'll have what she's having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36, 915-929. http://dx.doi.org/10.1086/644611
    • (2010) Journal of Consumer Research , vol.36 , pp. 915-929
    • McFerran, B.1    Dahl, D.W.2    Fitzsimons, G.J.3    Morales, A.C.4
  • 28
    • 0037057753 scopus 로고    scopus 로고
    • Neural economics and the biological substrates of valuation
    • Montague, P. R.,&Berns, G. S. (2002). Neural economics and the biological substrates of valuation. Neuron, 36, 265-284. http://dx.doi.org/10.1016/S0896-6273(02)00974-1
    • (2002) Neuron , vol.36 , pp. 265-284
    • Montague, P.R.1    Berns, G.S.2
  • 29
    • 84878662742 scopus 로고    scopus 로고
    • School meals: A starting point for countering childhood obesity
    • Nestle, M. (2013). School meals: A starting point for countering childhood obesity. Journal of the American Medical Association Pediatrics, 167, 584-585. http://dx.doi.org/10.1001/jamapediatrics.2013.404
    • (2013) Journal of the American Medical Association Pediatrics , vol.167 , pp. 584-585
    • Nestle, M.1
  • 30
    • 84906882822 scopus 로고    scopus 로고
    • (August 30). Global, regional, and national prevalence of overweight and obesity in children and adults during 1980-2013: A systematic analysis for the Global Burden of Disease Study 2013
    • Ng, M., Fleming, T., Robinson, M., Thomson, B., Graetz, N., Margono, C., . . . Gakidou, E. (2014, August 30). Global, regional, and national prevalence of overweight and obesity in children and adults during 1980-2013: A systematic analysis for the Global Burden of Disease Study 2013. The Lancet, 384, 766-781. http://dx.doi.org/10.1016/S0140-6736(14)60460-8
    • (2014) The Lancet , vol.384 , pp. 766-781
    • Ng, M.1    Fleming, T.2    Robinson, M.3    Thomson, B.4    Graetz, N.5    Margono, C.6    Gakidou, E.7
  • 32
    • 0037292260 scopus 로고    scopus 로고
    • Incommensurate resources: Not just more of the same
    • Nunes, J. C.,&Park, C. W. (2003). Incommensurate resources: Not just more of the same. Journal of Marketing Research, 40, 26-38. http://dx.doi.org/10.1509/jmkr.40.1.26.19131
    • (2003) Journal of Marketing Research , vol.40 , pp. 26-38
    • Nunes, J.C.1    Park, C.W.2
  • 33
    • 62749188827 scopus 로고    scopus 로고
    • Food addiction in humans
    • Pelchat, M. L. (2009). Food addiction in humans. The Journal of Nutrition, 139, 620-622. http://dx.doi.org/10.3945/jn.108.097816
    • (2009) The Journal of Nutrition , vol.139 , pp. 620-622
    • Pelchat, M.L.1
  • 35
    • 85039821404 scopus 로고    scopus 로고
    • Reward, dopamine, and happiness: Toward a theory of consumer neuroscience
    • (in press), In C. Jansson-Boyd and M. Zawisza (Eds.), London, England: Taylor&Francis
    • Reimann, M. (in press). Reward, dopamine, and happiness: Toward a theory of consumer neuroscience. In C. Jansson-Boyd and M. Zawisza (Eds.), The international handbook of consumer psychology. London, England: Taylor&Francis.
    • The international handbook of consumer psychology
    • Reimann, M.1
  • 36
    • 0034027751 scopus 로고    scopus 로고
    • Food craving and food "addiction": A critical review of the evidence from a biopsychosocial perspective
    • Rogers, P. J.,&Smit, H. J. (2000). Food craving and food "addiction": A critical review of the evidence from a biopsychosocial perspective. Pharmacology, Biochemistry, and Behavior, 66, 3-14. http://dx.doi.org/10.1016/S0091-3057(00)00197-0
    • (2000) Pharmacology, Biochemistry, and Behavior , vol.66 , pp. 3-14
    • Rogers, P.J.1    Smit, H.J.2
  • 37
    • 33644856745 scopus 로고    scopus 로고
    • Reductions in portion size and energy density of foods are additive and lead to sustained decreases in energy intake
    • Rolls, B. J., Roe, L. S.,&Meengs, J. S. (2006). Reductions in portion size and energy density of foods are additive and lead to sustained decreases in energy intake. The American Journal of Clinical Nutrition, 83, 11-17.
    • (2006) The American Journal of Clinical Nutrition , vol.83 , pp. 11-17
    • Rolls, B.J.1    Roe, L.S.2    Meengs, J.S.3
  • 38
    • 0142023193 scopus 로고    scopus 로고
    • The ecology of eating: Smaller portion sizes in France than in the United States help explain the French paradox
    • Rozin, P., Kabnick, K., Pete, E., Fischler, C.,&Shields, C. (2003). The ecology of eating: Smaller portion sizes in France than in the United States help explain the French paradox. Psychological Science, 14, 450-454. http://dx.doi.org/10.1111/1467-9280.02452
    • (2003) Psychological Science , vol.14 , pp. 450-454
    • Rozin, P.1    Kabnick, K.2    Pete, E.3    Fischler, C.4    Shields, C.5
  • 39
    • 32444439058 scopus 로고    scopus 로고
    • Behavioral theories and the neurophysiology of reward
    • Schultz, W. (2006). Behavioral theories and the neurophysiology of reward. Annual Review of Psychology, 57, 87-115. http://dx.doi.org/10.1146/annurev.psych.56.091103.070229
    • (2006) Annual Review of Psychology , vol.57 , pp. 87-115
    • Schultz, W.1
  • 40
    • 0027673022 scopus 로고
    • Reason-based choice
    • Shafir, E., Simonson, I.,&Tversky, A. (1993). Reason-based choice. Cognition, 49, 11-36. http://dx.doi.org/10.1016/0010-0277(93)90034-S
    • (1993) Cognition , vol.49 , pp. 11-36
    • Shafir, E.1    Simonson, I.2    Tversky, A.3
  • 41
    • 53549087499 scopus 로고    scopus 로고
    • Using extremeness aversion to fight obesity: Policy implications of context dependent demand
    • Sharpe, K. M., Staelin, R.,&Huber, J. (2008). Using extremeness aversion to fight obesity: Policy implications of context dependent demand. Journal of Consumer Research, 35, 406-422. http://dx.doi.org/10.1086/587631
    • (2008) Journal of Consumer Research , vol.35 , pp. 406-422
    • Sharpe, K.M.1    Staelin, R.2    Huber, J.3
  • 42
    • 84910030854 scopus 로고    scopus 로고
    • Curbing craving: Behavioral and brain evidence that children regulate craving when instructed to do so but have higher baseline craving than adults
    • Silvers, J. A., Insel, C., Powers, A., Franz, P., Weber, J., Mischel, W., . . . Ochsner, K. N. (2014). Curbing craving: Behavioral and brain evidence that children regulate craving when instructed to do so but have higher baseline craving than adults. Psychological Science, 25, 1932-1942. http://dx.doi.org/10.1177/0956797614546001
    • (2014) Psychological Science , vol.25 , pp. 1932-1942
    • Silvers, J.A.1    Insel, C.2    Powers, A.3    Franz, P.4    Weber, J.5    Mischel, W.6    Ochsner, K.N.7
  • 43
    • 0034343663 scopus 로고    scopus 로고
    • The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons
    • Simonson, I.,&Nowlis, S. M. (2000). The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons. Journal of Consumer Research, 27, 49-68. http://dx.doi.org/10.1086/314308
    • (2000) Journal of Consumer Research , vol.27 , pp. 49-68
    • Simonson, I.1    Nowlis, S.M.2
  • 44
    • 0001888579 scopus 로고
    • The effect of irrelevant preference arguments on consumer choice
    • Simonson, I., Nowlis, S. M.,&Simonson, Y. (1993). The effect of irrelevant preference arguments on consumer choice. Journal of Consumer Psychology, 2, 287-306. http://dx.doi.org/10.1016/S1057-7408(08)80018-6
    • (1993) Journal of Consumer Psychology , vol.2 , pp. 287-306
    • Simonson, I.1    Nowlis, S.M.2    Simonson, Y.3
  • 46
    • 84925627845 scopus 로고    scopus 로고
    • Stairs or escalator? Using theories of persuasion and motivation to facilitate healthy decision making
    • Suri, G., Sheppes, G., Leslie, S.,&Gross, J. J. (2014). Stairs or escalator? Using theories of persuasion and motivation to facilitate healthy decision making. Journal of Experimental Psychology: Applied, 20, 295-302. http://dx.doi.org/10.1037/xap0000026
    • (2014) Journal of Experimental Psychology: Applied , vol.20 , pp. 295-302
    • Suri, G.1    Sheppes, G.2    Leslie, S.3    Gross, J.J.4
  • 47
    • 84864016601 scopus 로고    scopus 로고
    • Plate size and color suggestibility: The Delboeuf illusion's bias on serving and eating behavior
    • van Ittersum, K.,&Wansink, B. (2012). Plate size and color suggestibility: The Delboeuf illusion's bias on serving and eating behavior. Journal of Consumer Research, 39, 215-228. http://dx.doi.org/10.1086/662615
    • (2012) Journal of Consumer Research , vol.39 , pp. 215-228
    • van Ittersum, K.1    Wansink, B.2
  • 49
    • 0030505434 scopus 로고    scopus 로고
    • Can package size accelerate usage volume?
    • Wansink, B. (1996). Can package size accelerate usage volume? Journal of Marketing, 60, 1-14. http://dx.doi.org/10.2307/1251838
    • (1996) Journal of Marketing , vol.60 , pp. 1-14
    • Wansink, B.1
  • 51
    • 24944558381 scopus 로고    scopus 로고
    • Bad popcorn in big buckets: Portion size can influence intake as much as taste
    • Wansink, B.,&Kim, J. (2005). Bad popcorn in big buckets: Portion size can influence intake as much as taste. Journal of Nutrition Education and Behavior, 37, 242-245. http://dx.doi.org/10.1016/S1499-4046(06)60278-9
    • (2005) Journal of Nutrition Education and Behavior , vol.37 , pp. 242-245
    • Wansink, B.1    Kim, J.2
  • 52
    • 48749131861 scopus 로고    scopus 로고
    • Eating behavior and obesity at Chinese buffets
    • Wansink, B.,&Payne, C. R. (2008). Eating behavior and obesity at Chinese buffets. Obesity, 16, 1957-1960. http://dx.doi.org/10.1038/oby.2008.286
    • (2008) Obesity , vol.16 , pp. 1957-1960
    • Wansink, B.1    Payne, C.R.2
  • 53
    • 34250839995 scopus 로고    scopus 로고
    • Portion size me: Downsizing our consumption norms
    • Wansink, B.,&van Ittersum, K. (2007). Portion size me: Downsizing our consumption norms. Journal of the American Dietetic Association, 107, 1103-1106. http://dx.doi.org/10.1016/j.jada.2007.05.019
    • (2007) Journal of the American Dietetic Association , vol.107 , pp. 1103-1106
    • Wansink, B.1    van Ittersum, K.2
  • 54
    • 84890460900 scopus 로고    scopus 로고
    • Portion size me: Plate-size induced consumption norms and win-win solutions for reducing food intake and waste
    • Wansink, B.,&van Ittersum, K. (2013). Portion size me: Plate-size induced consumption norms and win-win solutions for reducing food intake and waste. Journal of Experimental Psychology: Applied, 19, 320-332. http://dx.doi.org/10.1037/a0035053
    • (2013) Journal of Experimental Psychology: Applied , vol.19 , pp. 320-332
    • Wansink, B.1    van Ittersum, K.2
  • 57
    • 0037057816 scopus 로고    scopus 로고
    • Brain reward circuitry: Insights from unsensed incentives
    • Wise, R. A. (2002). Brain reward circuitry: Insights from unsensed incentives. Neuron, 36, 229-240. http://dx.doi.org/10.1016/S0896-6273(02)00965-0
    • (2002) Neuron , vol.36 , pp. 229-240
    • Wise, R.A.1
  • 58
    • 84860443356 scopus 로고    scopus 로고
    • The impact of an item-based loyalty program on consumer purchase behavior
    • Zhang, J.,&Breugelmans, E. (2012). The impact of an item-based loyalty program on consumer purchase behavior. Journal of Marketing Research, 49, 50-65. http://dx.doi.org/10.1509/jmr.09.0211
    • (2012) Journal of Marketing Research , vol.49 , pp. 50-65
    • Zhang, J.1    Breugelmans, E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.