Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success

Journal of Marketing Research

Volumn 52, Issue 4, 2015, Pages 482-492

  Boksem, Maarten A S ^a   Smidts, Ale ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Beta; Consumer neuroscience; Electroencephalography; Gamma; Neuromarketing

Indexed keywords

EID: 84941078807     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0572     Document Type: Article

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