The effect of brand on EEG modulation: A study on mineralwater

Swiss Journal of Psychology

Volumn 71, Issue 4, 2012, Pages 199-204

  Lucchiari, Claudio ^a   Pravettoni, Gabriella ^a  

^a UNIVERSITY OF MILAN   (Italy)

Author keywords

Cortical correlates of brand attachment; EEG; Neuromarketing; Spectral analysis

Indexed keywords

EID: 84867435357     PISSN: 14210185     EISSN: None     Source Type: Journal    
DOI: 10.1024/1421-0185/a000088     Document Type: Article

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