Gender differences in information processing and transparency: Cases of apparel brands’ social responsibility claims

Journal of Product and Brand Management

Volumn 24, Issue 5, 2015, Pages 504-517

  Bhaduri, Gargi ^a   Ha Brookshire, Jung E ^b  

^a KENT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Brand schema; Fair labor; Fashion marketing; Gender; Information processing; Information transparency; Made in USA; Supply chain management; Sustainability; Sustainable marketing

Indexed keywords

EID: 84938570202     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-08-2014-0683     Document Type: Article

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