Marketing eco-fashion: The influence of brand name and message explicitness

Journal of Marketing Communications

Volumn 18, Issue 2, 2012, Pages 151-168

  Yan, Ruoh Nan ^a   Hyllegard, Karen H ^a   Blaesi, LaVon F ^a  

^a Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

brand name; eco fashion; environmentally friendly; message explicitness; purchase intention

Indexed keywords

EID: 84859387250     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2010.490420     Document Type: Article

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