Country of origin factors influencing US consumers' perceived price for multinational products

Journal of Consumer Marketing

Volumn 29, Issue 6, 2012, Pages 445-454

  Ha Brookshire, Jung ^a   Yoon, So Hyang ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

China; Consumer behaviour; Country of origin; Hybrid products; Multinational products; Perceived price; United States of America

Indexed keywords

EID: 84865361573     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211259250     Document Type: Article

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