The attention stimulus of cultural differences in global services sourcing

Journal of International Business Studies

Volumn 46, Issue 2, 2015, Pages 241-251

  Peeters, Carine ^a,b   Dehon, Catherine ^a   Garcia Prieto, Patricia ^a  

^a SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT   (Belgium)

^b VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

attention stimulus; cost estimations; cultural differences; econometrics; global sourcing; survey method

Indexed keywords

EID: 84938309216     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2014.30     Document Type: Article

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