Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion

Journal of Consumer Research

Volumn 42, Issue 2, 2015, Pages 300-315

  Kupor, Daniella M ^a   Tormala, Zakary L ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Attitude change; Interruption; Persuasion

Indexed keywords

EID: 84938065827     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1093/jcr/ucv018     Document Type: Article

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