Social learning in networks of friends versus strangers

Marketing Science

Volumn 34, Issue 4, 2015, Pages 573-589

  Zhang, Jurui ^a   Liu, Yong ^b   Chen, Yubo ^c  

^a UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c Tsinghua University   (China)

Author keywords

Cascade; Observational learning; Social interaction; Social learning; Social media; Social networks

Indexed keywords

EID: 84937904448     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2015.0902     Document Type: Article

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