The rise of the customer database: From commercial surveillance to customer production

The Routledge Companion to Digital Consumption

Volumn , Issue , 2013, Pages 102-112

  Pridmore, Jason ^b   Zwick, Detlev ^a  

^a YORK UNIVERSITY   (Canada)

^b NONE

Author keywords

post Fordism; Commercial surveillance; Consumer production; Customer database; Deleuze; Foucault; Market practices; Marketing, performativity

Indexed keywords

EID: 84935697308     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (56)

1. Andrejevic, M.B. (2010) 'Surveillance and Alienation in the Online Economy,' Surveillance and Society, 8: 278-87
2. Applbaum, K. (2011) 'Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good?' in D. Zwick and J. Cayla (eds), Inside Marketing: Practices, Ideologies, Devices, Oxford: Oxford University Press, pp. 269-98
3. Araujo, L. (2007) 'Markets, Market-making and Marketing,' Marketing Theory, 7: 211-26
4. Arvidsson, A. (2004) 'On the 'Pre-History of the Panoptic Sort': Mobility inMarket Research,' Surveillance and Society, 1: 456-74
5. Barber, B.R. (2007) Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole, New York: W.W. Norton and Co
6. Bartels, R. (1988) The History of Marketing Thought, Columbus, OH: Publishing Horizons, Inc
7. Bauman, Z. (2001) 'Consuming Life,' Journal of Consumer Culture, 1: 9-29
8. Beniger, J. R. (1986) The Control Revolution: Technological and Economic Origins of the Information Society, Cambridge, MA: Harvard University Press
9. Bogard, W. (1996) The Simulation of Surveillance: Hypercontrol in Telematic Societies, Cambridge: Cambridge University Press
10. Bolter, J. D. (2001) Writing Space: Computers, Hypertext, and the Remediation of Print, Mahwah, NJ: Lawrence Erlbaum Associates
11. Burrows, R. and Gane, N. (2006) 'Geodemographics, Software and Class,' Sociology, 40: 793-812
12. Callon, M. (1998) The Laws of the Markets, Oxford: Blackwell
13. Cochoy, F. (1998) 'Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism,' in M. Callon (ed.), The Laws of the Markets, Oxford: Blackwell, pp. 194-221
14. Danna, A. and Gandy, O.H. (2002) 'All That Glitters Is Not Gold: Digging Beneath the Surface of Data Mining,' Journal of Business Ethics, 40: 373-86
15. D'Aveni, R.A. and Gunther, R. (1994) Hypercompetition: Managing the Dynamics of Strategic Maneuvering, New York: Maxwell Macmillan
16. Deleuze, G. (1992) 'Postscript on the Societies of Control,' October, 59: 3-7
17. Drucker, P.F. (1950) The New Society: The Anatomy of the Industrial Order, New York: Harper
18. Drucker, P.F. (1954) The Practice of Management, New York: Harper
19. Elmer, G. (2004) Profiling Machines: Mapping the Personal Information Economy, Cambridge, MA: MIT Press
20. Featherstone, M. (1991) Consumer Culture and Postmodernism, London: Sage
21. Frank, T. (2000) One Market Under God: Extreme Capitalism, Market Populism and the End of Economic Democracy, New York: Doubleday
22. Fuchs, C. (2010) 'Web 2.0, Prosumption, and Surveillance,' Surveillance and Society, 8: 288-309
23. Gandy, O.H. (1993) The Panoptic Sort: A Political Economy of Personal Information, Boulder, CO: Westview Press
24. Gandy, O.H. (1996) 'Coming to Terms with the Panoptic Sort,' in D. Lyon and E. Zureik (eds), Computers, Surveillance, and Privacy, Minneapolis: University of Minnesota Press, pp. 132-55
25. Gandy, O.H. (2009) Coming to Terms with Chance: Engaging Rational Discrimination and Cumulative Disadvantage, Farnham: Ashgate
26. Gramsci, A. (1971) Selections from the Prison Notebooks, New York: International Publishers
27. Haggerty, K.D. and Ericson, R.V. (2000) 'The Surveillant Assemblage,' British Journal of Sociology, 51: 605-22
28. Hardt, M. and Negri, A. (2000) Empire, Cambridge, MA: Harvard University Press
29. Holbrook, M.B. and Hulbert, J.M. (2002) 'Elegy on the Death of Marketing,' European Journal of Marketing, 36: 706-32
30. Kjellberg, H. and Helgesson, C. (2006) 'Multiple Versions of Markets: Multiplicity and Performativity in Market Practice,' Industrial Marketing Management, 35: 839-55
31. Kjellberg, H. and Helgesson, C. (2007) 'On the Nature of Markets and Their Practices,' Marketing Theory, 7: 137-62
32. Kotler, P. (1972) 'A Generic Concept of Marketing,' Journal of Marketing, 36: 46-54
33. Kotler, P. and Levy, S. (1969) 'Broadening the Concept of Marketing,' Journal of Marketing, 33: 10-15
34. Law, J. and Urry, J. (2004) 'Enacting the Social,' Economy and Society, 33: 390-410
35. Levy, S.J. (1959) 'Symbols for Sale,' Harvard Business Review, July-August: 117-24
36. Leyshon, A. and Thrift, N. (1999) 'Lists Come Alive: Electronic Systems of Knowledge and the Rise of Credit-scoring in Retail Banking,' Economy and Society, 28: 434-66
37. Lyon, D. (2001) Surveillance Society: Monitoring Everyday Life, Buckingham: Open University Press
38. Manzerolle, V. and Smeltzer, S. (2010) 'Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis,' Surveillance and Society, 8: 323-37
39. Miller, P. and Rose, N. (1997) 'Mobilizing the Consumer,' Theory, Culture & Society, 14: 1-36
40. Muniesa, F., Millo, Y. and Callon, M. (2007) 'An Introduction to Market Devices,' Sociological Review, 55: 1-12
41. Poon, M. (2007) 'Scorecards as Devices for Consumer Credit: The Case of Fair, Isaac and Company Incorporated,' in M. Callon, Y. Millo, and F. Muniesa (eds), Market Devices, Malden, MA: Blackwell, pp. 284-306
42. Poster, M. (1990) The Mode of Information, Chicago: The University of Chicago Press
43. Poster, M. (1995) 'Databases as Discourse, or Electronic Interpellations,' in P. Heelas, S. Lash and P. Morris (eds) Detraditionalization, Oxford: Blackwell, pp. 277-93
44. Pridmore, J.H. (2010) 'Reflexive Marketing: The Cultural Circuit of Loyalty Programs,' Identity in the Information Society, 3: 565-81
45. Pridmore, J.H. (forthcoming) 'Collaborative Surveillance: Configuring Contemporary Marketing Practice,' in L. Snider and K. Ball (eds), The Political Economy of Surveillance, Routledge
46. Pridmore, J. and Lyon, D. (2011) 'Marketing as Surveillance: Assembling Consumers as Brands,' in D. Zwick and J. Cayla (eds), Inside Marketing: Practices, Ideologies, Devices, Oxford: Oxford University Press, pp. 115-36
47. Ritzer, G. (2009) 'Correcting an Historical Error,' Keynote Address, Conference on Prosumption, Frankfurt, Germany, March
48. Ritzer, G. and Juergenson, N. (2010) 'Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital 'Prosumer',' Journal of Consumer Culture, 10: 13-36
49. Rose, N. (1997) Inventing Ourselves: Psychology, Power, and Personhood, Cambridge, MA: Cambridge University Press
50. Schor, J.B. (2007) 'In Defense of Consumer Critique: Revisiting the Consumption Debates of the Twentieth Century,' The Annals of the American Academy of Political and Social Science, 611: 16-30
51. Thrift, N.J. (2005) Knowing Capitalism, London: Sage
52. Weiss, M.J. (1988) The Clustering of America, New York: Harper and Row
53. Zwick, D. and Cayla, J. (eds) (2011) Inside Marketing: Practices, Ideologies, Devices, Oxford: Oxford University Press
54. Zwick, D. and Denegri-Knott, J. (2009) 'Manufacturing Customers: The Database as New Means of Production,' Journal of Consumer Culture, 9: 221-47
55. Zwick, D. and Dholakia, N. (2004a) 'Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control through Customer RelationshipManagement,' Information and Organization, 14: 211-36
56. Zwick, D. and Dholakia, N. (2004b) 'Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing,' Journal of Macromarketing, 24: 31-43