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Volumn , Issue , 2011, Pages

Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good?

Author keywords

Human needs; Marketing concept; Pharmaceutical industry; Public interest

Indexed keywords


EID: 84920161999     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.003.0013     Document Type: Chapter
Times cited : (9)

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