Insights from in-store marketing experiments

Review of Marketing Research

Volumn 11, Issue , 2014, Pages 127-146

  Nordfält, Jens ^a   Grewal, Dhruv ^a   Roggeveen, Anne L ^a   Hill, Krista M ^a  

^a NONE

Author keywords

digital signage; in store experiments; scent and lighting; Shopper marketing

Indexed keywords

EID: 84907045516     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-643520140000011005     Document Type: Review

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