Visual merchandising and the creation of discernible retail brands

International Journal of Retail & Distribution Management

Volumn 31, Issue 3, 2003, Pages 143-152

  Kerfoot, Shona ^a   Davies, Barry ^b   Ward, Philippa ^b  

^a Matalan Retail Ltd   (United Kingdom)

^b Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Branding; Fashion; Merchandising; Retailing; Vision

Indexed keywords

EID: 84986042671     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310465521     Document Type: Article

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