Retail atmospherics and in-store nonverbal cues: An introduction

Psychology and Marketing

Volumn 31, Issue 7, 2014, Pages 469-471

  Grewal, Dhruv ^a   Roggeveen, Anne L ^a   Puccinelli, Nancy M ^b   Spence, Charles ^b  

^a BABSON COLLEGE   (United States)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901997178     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20708     Document Type: Article

References (10)

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3. Grewal, D., Roggeveen, A., Compeau, L., & Levy, M. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing, 88, 1-6.
4. Hermann, A., Zidanek, M., Sprott, D. E., & Spangenberg, E. R. (2013). The power of simplicity: Processing fluency and the effects of olfactory cues on retail sales. Journal of Retailing, 89, 30-43.
5. Hoegg, J., Alba, J. W., & Dahl, D. W. (2010). The good, the bad, and the ugly: Influence of aesthetics on product feature judgments. Journal of Consumer Psychology, 20, 419-430.
6. Orth, U. O., Bouzine-Chameeva, T., & Brand K. (2013). Trust during retail encounters: A touch proposition. Journal of Retailing, 89, 301-315.
7. Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer experience management in retailing: Understanding the buying process. Journal of Retailing, 85, 15-30.
8. Puccinelli, N. M., Motyka, S., & Grewal, D. (2010). Can you trust a customer's expression? Insights into nonverbal communication in the retail context. Psychology & Marketing, 27, 964-988.
9. Puccinelli, N. M., Chandrashekeran, R., Grewal, D., & Suri, R. (2013). Are men seduced by red? The effect of red vs. black prices on price perceptions. Journal of Retailing, 89, 115-125.
10. Wilcox, K., Roggeveen, A. L., & Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research, 38, 763-773.