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Volumn 11, Issue , 2014, Pages 57-74

Six lessons for in-store marketing from six years of mobile eye-tracking research

Author keywords

consideration set; in store signage; Mobile eye tracking; package design; shelf layout

Indexed keywords


EID: 84907060649     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-643520140000011002     Document Type: Review
Times cited : (27)

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