The contingent effects of semantic price cues

Journal of Retailing

Volumn 90, Issue 2, 2014, Pages 198-205

  Grewal, Dhruv ^a   Roggeveen, Anne L ^a   Lindsey Mullikin, Joan ^b  

^a BABSON COLLEGE   (United States)

^b CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Perceived quality; Performance risk perceptions; Pricing; Retailing; Semantic cues

Indexed keywords

EID: 84902546699     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.01.005     Document Type: Article

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