The role of arousal in congruity-based product evaluation

Journal of Consumer Research

Volumn 41, Issue 4, 2014, Pages 1108-1126

  Noseworthy, Theodore J ^a   Muro, Fabrizio Di ^b   Murray, Kyle B ^c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF WINNIPEG   (Canada)

^c UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84928238162     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/678301     Document Type: Article

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