Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure

Journal of Marketing

Volumn 77, Issue 5, 2013, Pages 92-107

  Landwehr, Jan R ^a   Wentzel, Daniel ^b   Herrmann, Andreas ^c  

^a GOETHE UNIVERSITY   (Germany)

^b RWTH AACHEN UNIVERSITY   (Germany)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Aesthetic liking; Car sales; Design typicality; Mere exposure; Processing fluency; Product design

Indexed keywords

EID: 84884494947     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0286     Document Type: Article

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