Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model

Contemporary Clinical Trials

Volumn 42, Issue , 2015, Pages 185-195

  Gupta, Anjali ^a   Calfas, Karen J ⁱ   Marshall, Simon J ^a,b   Robinson, Thomas N ^g   Rock, Cheryl L ^b   Huang, Jeannie S ^a,c,d   Epstein Corbin, Melanie ^a   Servetas, Christina ^a   Donohue, Michael C ^b   Norman, Gregory J ^b   Raab, Fredric ^a   Merchant, Gina ^a   Fowler, James H ^a,f   Griswold, William G ^a,e   Fogg, B J ^h   Patrick, Kevin ^a,b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c RADY CHILDREN'S HOSPITAL   (United States)

^d UNIVERSITY OF CALIFORNIA SAN DIEGO   (United States)

^e UNIVERSITY OF CALIFORNIA   (United States)

^f UNIVERSITY OF CALIFORNIA   (United States)

^g STANFORD UNIVERSITY SCHOOL OF MEDICINE   (United States)

^h STANFORD UNIVERSITY   (United States)

ⁱ UNIVERSITY OF CALIFORNIA SAN DIEGO HEALTH SYSTEM   (United States)

Author keywords

Behavior; Clinical trial management; Intervention; Marketing; Social media; Technology

Indexed keywords

ADULT; ARTICLE; BUDGET; CLINICAL RESEARCH; CLINICAL STUDY; CLINICAL TRIAL; CONCEPTUAL FRAMEWORK; COST; DECISION MAKING; DISEASE MODEL; EXPERIMENTAL DESIGN; FEMALE; HEALTH BEHAVIOR; HOLISTIC CARE; HUMAN; INFORMATION TECHNOLOGY; INTERNET; INTERPERSONAL COMMUNICATION; INTERVENTION STUDY; MALE; MARKETING; MARKETING AND INFORMATION TECHNOLOGY MODEL; METHODOLOGY; POPULATION; PRODUCTIVITY; SCIENCE; ADOLESCENT; ANCESTRY GROUP; CONTROLLED STUDY; ETHNIC GROUP; ORGANIZATION AND MANAGEMENT; PATIENT SELECTION; RANDOMIZED CONTROLLED TRIAL; SEX DIFFERENCE; SOCIAL MEDIA; SOCIAL NETWORK; STUDENT; UNIVERSITY; WEIGHT REDUCTION; YOUNG ADULT;

ADOLESCENT; ADULT; COMMUNICATION; CONTINENTAL POPULATION GROUPS; EFFICIENCY, ORGANIZATIONAL; ETHNIC GROUPS; FEMALE; HEALTH BEHAVIOR; HUMANS; INTERNET; MALE; MARKETING; PATIENT SELECTION; RESEARCH DESIGN; SEX FACTORS; SOCIAL MEDIA; SOCIAL NETWORKING; STUDENTS; UNIVERSITIES; WEIGHT LOSS; YOUNG ADULT;

EID: 84927933001     PISSN: 15517144     EISSN: 15592030     Source Type: Journal    
DOI: 10.1016/j.cct.2015.04.002     Document Type: Article

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