Examining the role of information technology in cultivating firms' dynamic marketing capabilities

Proceedings of the International Conference on Electronic Business (ICEB)

Volumn , Issue , 2009, Pages 74-84

  Wang, Eric T G ^a   Hu, Han Fen ^b   Hu, Paul Jen Hwa ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b UNIVERSITY OF UTAH   (United States)

Author keywords

Dynamic capabilities; Dynamic marketing capabilities; IT infrastructure; IT support for CRM; Market orientation

Indexed keywords

DYNAMIC CAPABILITIES; IT INFRASTRUCTURES; IT SUPPORTS; MARKET ORIENTATION; MARKETING CAPABILITY;

ELECTRONIC COMMERCE; INDUSTRY; INFORMATION TECHNOLOGY; MARKETING;

INDUSTRIAL MANAGEMENT;

EID: 84873553223     PISSN: 16830040     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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