Operational impact of collaboration and resource specificity: The moderating role of technology context

Journal of Business and Industrial Marketing

Volumn 29, Issue 5, 2014, Pages 387-399

  Iyer, Karthik N S ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Downstream collaboration; Operational performance; Product complexity; Relational view; Resource Specificity; Technological turbulence

Indexed keywords

EID: 84926639840     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-07-2011-0088     Document Type: Article

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