Differentiation with user-generated content

Management Science

Volumn 61, Issue 4, 2015, Pages 898-914

  Zhang, Kaifu ^a   Sarvary, Miklos ^b  

^a Cheung Kong Graduate School of Business   (China)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Advertising and media; Competitive strategy; Game theory and bargaining theory

Indexed keywords

COMMERCE; GAME THEORY;

ANECDOTAL EVIDENCES; BARGAINING THEORY; COMPETITIVE STRATEGY; CONSUMER SEGMENTS; CONSUMER SURPLUS; CONSUMER VALUATIONS; DISJOINT SEGMENTS; USER-GENERATED CONTENT;

COMPETITION;

EID: 84926633503     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.1907     Document Type: Article

References (48)

1. Anderson SP, Coate S (2005) Market provision of broadcasting: A welfare analysis. Rev. Econom. Stud. 72(4):947-972.
2. Anderson SP, Gans J (2011) Platform siphoning: Ad-avoidance and media content. Amer. Econom. J. 3(4):1-34.
3. Armstrong M (2006) Competition in two-sided markets. RAND J. Econom. 37(3):668-691.
4. Banerji A, Dutta B (2009) Local network externalities and market segmentation. Internat. J. Indust. Organ. 27(5):605-614.
5. Baye MR, Morgan J (2001) Information gatekeepers on the Internet and the competitiveness of homogeneous product markets. Amer. Econom. Rev. 91(3):454-474.
6. Berger J, Milkman KL (2012) What makes online content viral? J. Marketing Res. 49(2):192-205.
7. Boyd D (2012) White flight in networked publics: How race and class shaped American teen engagement with MySpace and Facebook. Nakamura L, Chow-White PA, eds. Race After the Internet (Routledge, New York), 203-222.
8. Chafkin M (2007) How to kill a great idea! Inc (blog) (June 1), http://www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea.html.
9. Chen Y, Xie J (2007) Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage. Marketing Sci. 26(1):52-66.
10. Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345-354.
11. Cooper R, John A (1988) Coordinating coordination failures in Keynesian models. Quart. J. Econom. 103(3):441-463.
12. d'Aspremont C, Gabszewicz JJ, Thisse JF (1979) On Hotelling's "stability in competition. " Econometrica: J. Econometric Soc. 47(5):1145-1150.
13. De Frutos M-A, Hamoudi H, Jarque X (1999) Equilibrium existence in the circle model with linear quadratic transport cost. Regional Sci. Urban Econom. 29(5):605-615.
14. Dellarocas C, Katona Z, Rand W (2013) Media, aggregators, and the link economy: Strategic hyperlink formation in content networks. Management Sci. 59(10):2360-2379.
15. Driskill R (2006) Multiple equilibria in dynamic rational expectations models: A critical review. Eur. Econom. Rev. 50(1):171-210.
16. Dukes A (2004) The advertising market in a product oligopoly. J. Indust. Econom. 52(3):327-348.
17. Dukes A, Gal-Or E (2003) Negotiations and exclusivity contracts for advertising. Marketing Sci. 22(2):222-245.
18. Evans GW (1986) Selection criteria for models with non-uniqueness. J. Monetary Econom. 18(2):147-157.
19. Farrell J, Klemperer P (2005) Coordination and lock-in: Competition with switching costs and network effects. Handbook Indust. Organ. 3:1967-2072.
20. Fjeldstad Ø., Moen ER, Riis C (2009) Competition with local network externalities. Working paper, Norwegian School of Management, Oslo, Norway.
21. Foster D, Young P (1990) Stochastic evolutionary game dynamics. Theoret. Population Biology 38(2):219-232.
22. Gabszewicz JJ, Laussel D, Sonnac N (2004) Programming and advertising competition in the broadcasting industry. J. Econom. Management Strategy 13(4):657-669.
23. Ghose A, Han SP (2011) An empirical analysis of user content generation and usage behavior on the mobile Internet. Management Sci. 57(9):1671-1691.
24. Goldenberg J, Libai B, Muller E (2010) The chilling effects of network externalities. Internat. J. Res. Marketing 27(1):4-15.
25. Gould D (2009) The state of online dating. PSFK (April 10), http://www.psfk.com/2009/04/the-state-of-online-dating.html.
26. Harsanyi J, Selten R (1988) A General Theory of Equilibrium Selection in Games (MIT Press, Cambridge, MA).
27. Huang Y, Singh P, Ghose A (2011) A structural model of employee behavioral dynamics in enterprise social media. Working paper, New York University, New York.
28. Kandori M, Mailath GJ, Rob R (1993) Learning, mutation, and long run equilibria in games. Econometrica: J. Econometric Soc. 61(1):29-56.
29. Katz ML, Shapiro C (1985) Network externality, competition and compatibility. Amer. Econom. Rev. 75(3):424-440.
30. Katz ML, Shapiro C (1986) Technology adoption in the presence of network externalities. J. Political Econom. 94(4):822-841.
31. Kugel S (2006) A web site born in U. S. finds fans in Brazil. New York Times (April 10), http://www.nytimes.com/2006/04/10/technology/10orkut.html.
32. Kuksov D (2007) Brand value in social interaction. Management Sci. 53(10):1634-1644.
33. Kuksov D, Shachar R (2010) User generated content and image advertising. Working paper, Washington University in St. Louis, St. Louis.
34. Lenhart A (2009) Social networks grow: Friending mom and dad. Pew Charitable Trusts (January 14), http://www.pewtrusts.org/en/research-and-analysis/reports/2009/01/14/social-networks-grow-friending-mom-and-dad.
35. Ofek E, Sarvary M (2001) Leveraging the customer base: Creating competitive advantage through knowledge management. Management Sci. 47(11):1441-1456.
36. Rivlin G (2006) Wallflower at the Web party. New York Times (October 15), http://www.nytimes.com/2006/10/15/business/yourmoney/15friend.html?pagewanted=all&-r=0.
37. Rochet JC, Tirole J (2006) Two-sided markets: A progress report. RAND J. Econom. 37(3):645-667.
38. Salop SC (1979) Monopolistic competition with outside goods. Bell J. Econom. 10(1):141-156.
39. Shontell A (2013) It's official: Teens are bored with Facebook. Business Insider (blog) (March 3), http://www.businessinsider.com/its-official-teens-are-bored-of-facebook-2013-3.
40. Slashdot (2004) Language tempest at Orkut. (blog) (July 17), http://tech.slashdot.org/story/04/07/17/2243232/language-tempest-at-orkut.
41. Sun B, Xie J, Cao HH (2004) Product strategy for innovators in markets with network effects. Marketing Sci. 23(2):243-254.
42. Toubia O, Stephen A (2013) Intrinsic vs. image-related utility in social media: Why do people contribute content to Twitter? Marketing Sci. 32(3):368-392.
43. Trusov M, Bucklin RE, Pauwels K (2009) Effects of word-of-mouth versus traditional marketing: Findings from an Internet social networking site. J. Marketing 73(5):90-102.
44. Tucker C, Zhang J (2010) Growing two-sided networks by advertising the user base: A field experiment. Marketing Sci. 29(5):805-814.
45. Wilbur KC (2008) A two-sided, empirical model of television advertising and viewing markets. Marketing Sci. 27(3):356-378.
46. Xie J, Sirbu M (1995) Price competition and compatibility in the presence of positive demand externalities. Management Sci. 41:909-926.
47. Yang S, Hu MM, Winer RS, Assael H, Chen X (2012) An empirical study of word-of-mouth generation and consumption. Marketing Sci. 31(6):952-963.
48. Zeithammer R, Thomadsen R (2013) Vertical differentiation with variety-seeking consumers. Management Sci. 59(2):390-401.