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Management Science
Volumn 59, Issue 2, 2013, Pages 390-401
Vertical differentiation with variety-seeking consumers
Author keywords

Competitive strategy; Marketing; Pricing
Indexed keywords

COMPETING FIRMS; COMPETITIVE STRATEGY; CONSUMER PREFERENCES; DIMINISHING MARGINAL UTILITIES; PRICE COMPETITION; PRICE FLEXIBILITY; QUALITY COMPETITION; UNIT PRICING; VERTICAL DIFFERENTIATION;
EID: 84874123375     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1120.1585     Document Type: Article
Times cited : (30)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.