메뉴 건너뛰기




Volumn 3, Issue 4, 2011, Pages 1-34

Platform siphoning: Ad-avoidance and media content

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84855381053     PISSN: 19457669     EISSN: 19457685     Source Type: Journal    
DOI: 10.1257/mic.3.4.1     Document Type: Article
Times cited : (78)

References (30)
  • 1
    • 24344463379 scopus 로고    scopus 로고
    • Market Provision of Broadcasting: A Welfare Analysis
    • Anderson, Simon P., and Stephen Coate. 2005. "Market Provision of Broadcasting: A Welfare Analysis." Review of Economic Studies, 72(4): 947-72.
    • (2005) Review of Economic Studies , vol.72 , Issue.4 , pp. 947-972
    • Anderson, S.P.1    Coate, S.2
  • 2
    • 66049094678 scopus 로고    scopus 로고
    • The Media and Advertising: A Tale of Two-Sided Markets. Handbook of the Economics of Art and Culture, ed
    • Amsterdam: Elsevier
    • Anderson, Simon P., and Jean J. Gabszewicz. 2006. "The Media and Advertising: A Tale of Two-Sided Markets." Handbook of the Economics of Art and Culture, ed. Victor A. Ginsburgh and David Throsby, 567-614. Amsterdam: Elsevier.
    • (2006) Victor A. Ginsburgh and David Throsby , pp. 567-614
    • Anderson, S.P.1    Gabszewicz, J.J.2
  • 4
    • 38249021307 scopus 로고
    • Market Efficiency with Combinable Products
    • Anderson, Simon P., and D. J. Neven. 1989. "Market Efficiency with Combinable Products." European Economic Review, 33(4): 707-19.
    • (1989) European Economic Review , vol.33 , Issue.4 , pp. 707-719
    • Anderson, S.P.1    Neven, D.J.2
  • 5
    • 33745596723 scopus 로고    scopus 로고
    • Competition in Two-Sided Markets
    • Armstrong, Mark. 2006. "Competition in Two-Sided Markets." RAND Journal of Economics, 37(3): 668-91.
    • (2006) RAND Journal of Economics , vol.37 , Issue.3 , pp. 668-691
    • Armstrong, M.1
  • 7
    • 0002181045 scopus 로고
    • Institutional Structure and Program Choices in Television Markets
    • Beebe, Jack H. 1977. "Institutional Structure and Program Choices in Television Markets." Quarterly Journal of Economics, 91(1): 15-37.
    • (1977) Quarterly Journal of Economics , vol.91 , Issue.1 , pp. 15-37
    • Beebe, J.H.1
  • 8
    • 0035017528 scopus 로고    scopus 로고
    • Competing Cybermediaries
    • Caillaud, Bernard, and Bruno Jullien. 2001. "Competing Cybermediaries." European Economic Review, 45(4-6): 797-808.
    • (2001) European Economic Review , vol.45 , Issue.4-6 , pp. 797-808
    • Caillaud, B.1    Jullien, B.2
  • 9
    • 58149377177 scopus 로고    scopus 로고
    • Price-Increasing Competition
    • Chen, Yongmin, and Michael H. Riordan. 2008. "Price-Increasing Competition." RAND Journal of Economics, 39(4): 1042-58.
    • (2008) RAND Journal of Economics , vol.39 , Issue.4 , pp. 1042-1058
    • Chen, Y.1    Riordan, M.H.2
  • 10
    • 33644929498 scopus 로고    scopus 로고
    • Broadcast Competition and Advertising with Free Entry: Subscription vs. Freeto-Air
    • Choi, Jay Pil. 2006. "Broadcast Competition and Advertising with Free Entry: Subscription vs. Freeto-Air." Information Economics and Policy, 18(2): 181-96.
    • (2006) Information Economics and Policy , vol.18 , Issue.2 , pp. 181-196
    • Choi, J.P.1
  • 12
    • 0001583287 scopus 로고
    • Optimal Advertising and Optimal Quality
    • Dorfman, Robert, and Peter O. Steiner. 1954. "Optimal Advertising and Optimal Quality." American Economic Review, 44(5): 826-36.
    • (1954) American Economic Review , vol.44 , Issue.5 , pp. 826-836
    • Dorfman, R.1    Steiner, P.O.2
  • 14
    • 84934453292 scopus 로고
    • Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act
    • Grabowski, Henry G., and John M. Vernon. 1992. "Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act." Journal of Law and Economics, 35(2): 331-50.
    • (1992) Journal of Law and Economics , vol.35 , Issue.2 , pp. 331-350
    • Grabowski, H.G.1    Vernon, J.M.2
  • 16
    • 33747636012 scopus 로고    scopus 로고
    • On the Simple Economics of Advertising, Marketing, and Product Design
    • Johnson, Justin P., and David P. Myatt. 2006. "On the Simple Economics of Advertising, Marketing, and Product Design." American Economic Review, 96(3): 756-84.
    • (2006) American Economic Review , vol.96 , Issue.3 , pp. 756-784
    • Johnson, J.P.1    Myatt, D.P.2
  • 17
    • 84855405897 scopus 로고    scopus 로고
    • Blocked Ads
    • Slate, May 14
    • Manjoo, Farhad. 2009. "Blocked Ads, Clean Conscience." Slate, May 14. www.slate.com/id/2218386.
    • (2009) Clean Conscience
    • Manjoo, F.1
  • 18
    • 0010833051 scopus 로고
    • Commercial Breaks: A Viewing Behavior Study
    • Moriarty, Sandra E., and Shu-Ling Everett. 1994. "Commercial Breaks: A Viewing Behavior Study." Journalism Quarterly, 71(2): 346-55.
    • (1994) Journalism Quarterly , vol.71 , Issue.2 , pp. 346-355
    • Moriarty, S.E.1    Everett, S.-L.2
  • 20
    • 43949138618 scopus 로고    scopus 로고
    • Content and Advertising in the Media: Pay-TV versus Free-to-Air
    • Peitz, Martin, and Tommaso M. Valletti. 2008. "Content and Advertising in the Media: Pay-TV versus Free-to-Air." International Journal of Industrial Organization, 26(4): 949-65.
    • (2008) International Journal of Industrial Organization , vol.26 , Issue.4 , pp. 949-965
    • Peitz, M.1    Valletti, T.M.2
  • 21
    • 34248324442 scopus 로고    scopus 로고
    • Two-Sided Markets: A Progress Report
    • Rochet, Jean-Charles, and Jean Tirole. 2006. "Two-Sided Markets: A Progress Report." RAND Journal of Economics, 37(3): 645-67.
    • (2006) RAND Journal of Economics , vol.37 , Issue.3 , pp. 645-667
    • Rochet, J.-C.1    Tirole, J.2
  • 23
    • 0040240928 scopus 로고    scopus 로고
    • Predictors of Advertising Avoidance in Print and Broadcast Media
    • Speck, Paul Surgi, and Michael T. Elliott. 1997. "Predictors of Advertising Avoidance in Print and Broadcast Media." Journal of Advertising, 26(3): 61-76.
    • (1997) Journal of Advertising , vol.26 , Issue.3 , pp. 61-76
    • Speck, P.S.1    Elliott, M.T.2
  • 25
    • 70349765703 scopus 로고    scopus 로고
    • Paying to Remove Advertisements
    • Tag, Joacim. 2009. "Paying to Remove Advertisements." Information Economics and Policy, 21(4): 245-52.
    • (2009) Information Economics and Policy , vol.21 , Issue.4 , pp. 245-252
    • Tag, J.1
  • 26
    • 77957015298 scopus 로고    scopus 로고
    • A Price Theory of Multi-sided Platforms
    • Weyl, E. Glen. 2010. "A Price Theory of Multi-sided Platforms." American Economic Review, 100(4): 1642-72.
    • (2010) American Economic Review , vol.100 , Issue.4 , pp. 1642-1672
    • Weyl, E.G.1
  • 29
    • 60849112603 scopus 로고    scopus 로고
    • A Two-Sided Empirical Model of Television Advertising and Viewing Markets
    • Wilbur, Kenneth C. 2008a. "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets." Marketing Science, 27(3): 356-78.
    • (2008) Marketing Science , vol.27 , Issue.3 , pp. 356-378
    • Wilbur, K.C.1
  • 30
    • 42349084363 scopus 로고    scopus 로고
    • How the Digital Video Recorder Changes Traditional Television Advertising
    • Wilbur, Kenneth C. 2008b. "How the Digital Video Recorder Changes Traditional Television Advertising." Journal of Advertising, 37(1): 143-49.
    • (2008) Journal of Advertising , vol.37 , Issue.1 , pp. 143-149
    • Wilbur, K.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.