Listening solutions a marketer's guide to software and services

Journal of Advertising Research

Volumn 50, Issue 2, 2010, Pages 197-213

  Rappaport, Stephen D ^a  

^a Advertising Research Foundation   (United States)

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EID: 77958173579     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S00218491009135X     Document Type: Article

References (4)

1. COMSCORE. "comScore Releases August 2009 U.S. Search Engine Rankings." Press Release, Reston, VA (2009): September 22.
2. FALLOWS, D. "Search Soars, Challenging Email as a Favorite Internet Activity." Pew Internet & American Life Project, (2008): August, 6.
3. KELLER FAY GROUP. "Keller Fay and OMD Study Finds Offline Word of Mouth More Positive and Credible than Online Buzz." (2008) Retrieved on April 8, 2010 from [http://kellerfay. com/?page-id=222).
4. RAPPAPORT, S.D. "Putting Listening to Work: The Essentials of Listening." Journal of Advertising Research 50, 1 (2010): 30-34.