The association between the colour of a container and the liquid inside: An experimental study on consumers' perception, expectations and choices regarding mineral water

Food Quality and Preference

Volumn 44, Issue , 2015, Pages 17-25

  Risso, Paola ^a   Maggioni, Emanuela ^a   Olivero, Nadia ^a   Gallace, Alberto ^a  

^a UNIVERSITY OF MILANO BICOCCA   (Italy)

Author keywords

Beverage perception; Multisensory integration; Packaging; Sensory marketing; Taste

Indexed keywords

EID: 84926284086     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.03.010     Document Type: Article

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